20.500.12556/RUL-189010 Podkast kot orodje hegemone moškosti: Kritična analiza podkasta Fresh & Fit Podcast as a Tool of Hegemonic Masculinity: A Critical Discourse Analysis of Fresh & Fit V pričujoči diplomski nalogi raziskujem, kako diskurz »alfa« podkastov konstruira hegemono moškost in spolni red ter katere retorične strategije pri tem uporablja. Izhajam iz koncepta hegemone moškosti, ki se vzpostavlja skozi diskurzivne prakse, in mizoginije kot regulativne sile patriarhalnega reda. V ospredju sta tudi manosfera kot ohlapno povezano omrežje spletnih skupnosti in filozofija rdeče tabletke, ki je njena osrednja ideologija, podkast pa obravnavam kot medij, ki družbena razmerja moči, v katera je vpet, povratno sooblikuje. V empiričnem delu naloga s kritično diskurzivno analizo obravnava deset najbolj priljubljenih epizod podkasta Fresh & Fit na YouTubu, in sicer skozi tri diskurzivne kategorije: tržno logiko spolnega reda, regulacijo ženskosti in hierarhizacijo moškosti. Vse tri sledijo istemu vzorcu vrednotenja, razvrščanja in sankcioniranja, ki sprva deluje navzven, proti ženskam, nato pa se usmeri navznoter, natančneje med moške same. Pri tem se uveljavljena tipologija alfa in beta moških skorajda ne pojavi. Diskurz prežemajo retorične strategije, s katerimi voditelja utišata alternativna mnenja in lastna stališča predstavita kot samoumevna dejstva. Analiza pokaže, da hegemoni ideal za svojo reprodukcijo ne potrebuje utelešenja v praksi, saj zadošča že diskurzivno pozicioniranje nad podrejene moškosti, k čemur prispeva tudi sam format podkasta. This thesis asks how the discourse of 'alpha' podcasts constructs hegemonic masculinity and the gender order, and which rhetorical strategies it employs in doing so. My starting points are the concept of hegemonic masculinity, which is established through discursive practices, and misogyny understood as a regulatory force of the patriarchal order. I outline the manosphere as a loosely connected network of online communities and the Red Pill philosophy as its central ideology, and I treat the podcast as a medium that also shapes, in return, the relations of power in which it is embedded. In the empirical part, I use critical discourse analysis to examine the ten most popular episodes of the podcast Fresh & Fit on YouTube through three discursive categories: the market logic of the gender order, the regulation of femininity and the hierarchisation of masculinity. All three follow the same pattern of valuation, ranking and sanctioning, which operates first outward, against women, and then inward, among men themselves. The established alpha and beta typology barely appears in the material. The categories are permeated by rhetorical strategies through which the hosts silence alternative views and present their own positions as self-evident facts. The analysis shows that the hegemonic ideal does not require embodiment in practice in order to be reproduced, since discursive positioning above subordinated masculinities is enough, and that the format of the podcast itself contributes to this. hegemona moškost manosfera podkast kritična diskurzivna analiza filozofija rdeče tabletke hegemonic masculinity manosphere podcast critical discourse analysis the Red Pill true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-10-01 07:18:18 2026-10-01 07:18:21 2026-10-02 04:26:54 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 635287 75514.pdf 75514.pdf 1 1CB52CDD314F562D139A3A5007A56C0B 6907a83de7140249ca7c2630d40311af6298ac1bbd251de79337aafa59bad96a 68d07039-bd57-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=249452 Filozofska fakulteta 0 0 0