20.500.12556/RUL-188292 Prekomerna uporaba plastike – protislovje japonskega potrošništva diplomsko delo Excessive Use of Plastic—The Paradox of Japanese Consumerism Japonska se kot ena izmed največjih proizvajalk plastičnih odpadkov zaradi prekomernega zavijanja produktov v trgovinah spopada z onesnaževanjem okolja, ki izvira tudi iz sežiganja odpadkov. Ker naj bi bila degradacija okolja v nasprotju z domnevnim japonskim harmoničnim sožitjem z naravo, sem v diplomskem delu raziskala, kako razlikovanje okolja ter narave vpliva na problematiko prekomernega zavijanja produktov. V delu sem predpostavila, da na uporabo plastike vpliva več dejavnikov, kot so kultura zavijanja, kultura storitvene vljudnosti, moderno potrošništvo in industrializacija. Na podlagi analize sem ugotovila, da pomensko ločevanje narave in okolja zaradi manjšega občutka za okolijsko škodo prispeva k večji uporabi plastike, obenem pa se tradicija zavijanja in profesionalna vljudnost do stranke prilagajata vrednotam kapitalizma in tekmovalnosti modernega potrošništva, ki preko plastike kot novega medija v nasprotje postavljata sodobno japonsko potrošništvo ter tradicionalne vrednote koncepta mottainai, ki spodbuja varčnost, a ni dovolj vpliven, da bi nasprotoval družbenim praksam čistoče, storitev ter priročnosti. Kulturne tradicije se v času gospodarskega razvoja začnejo prilagajati zahtevam sodobnega trga. Problem prekomernega zavijanja v plastiko in ponujanje možnih rešitev za nastalo okolijsko škodo sta zato kompleksni tematiki, ki zahtevata razumevanje družbe, kulture ter gospodarstva, ki medsebojno spodbujajo vsakdanjo uporabo plastike. As one of the largest producers of plastic waste due to excessive product packaging in stores, Japan is grappling with environmental pollution, which also stems from waste incineration. Since environmental degradation is said to be at odds with Japan’s supposed harmonious coexistence with nature, in my thesis I investigated how the distinction between the environment and nature influences the issue of excessive product packaging. In this study, I hypothesized that the use of plastic is influenced by several factors, such as the culture of packaging, the culture of courteous service, modern consumerism, and industrialization. Based on my analysis, I concluded that the conceptual separation of nature and the environment—due to a diminished sense of environmental harm—contributes to increased plastic use. At the same time, the tradition of wrapping and professional customer service are adapting to the values of capitalism and the competitiveness of modern consumerism, which, by positioning plastic as a new medium, places contemporary Japanese consumerism and the traditional values of the mottainai concept—a concept that promotes frugality but lacks sufficient influence to counter social practices centered on cleanliness, service, and convenience—at odds. During periods of economic development, cultural traditions begin to adapt to the demands of the modern market. The problem of excessive plastic packaging and the search for possible solutions to the resulting environmental damage are therefore complex issues that require an understanding of the society, culture, and economy that collectively drive the everyday use of plastic. plastični odpadki kultura zavijanja moderno potrošništvo koncept mottainai narava plastic waste wrapping culture modern consumerism mottainai concept nature true false false [A. Kozlevčar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-20 07:20:11 2026-09-20 07:20:19 2026-09-25 10:47:33 0000-00-00 00:00:00 2026 0 Ljubljana 0 Ljubljana 41 str. 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1(520) 631280 292489731 73598.pdf 73598.pdf 1 A652ACC86EB554D5EEF49BF9E17B8D36 2e287d0538c40fa7df5c9f0653c53042e14880e8e5aace34c656f70a5793c4cf e9a03102-b4b2-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=248322 Filozofska fakulteta 0 0 0