20.500.12556/RUL-187673 Pregled zgodovine vizualij za resno glasbo v Sloveniji; oblikovanje abonmajskih plakatov An overview of the history of design for classical music in Slovenia; designing subscription concert posters V teoretičnem delu naloge je narejen pregled zgodovine grafičnega oblikovanja za dva vodilna slovenska orkestra, Orkester Slovenske filharmonije (SF) in Simfonični orkester Radiotelevizije Slovenija (SO RTV SLO), ter za koncerte resne glasbe v orga nizaciji Cankarjevega doma. Opažene spremembe v pristopih do oglaševanja resne glasbe sem navezal ali na zunanje družbeno-politične spremembe ali na spremembe v notranji politiki samih ustanov, ki izvajajo koncerte. Z raziskavo sem lahko prišel do sklepa, da smo v Sloveniji na koncu sedemdesetih letih 20. stoletja prešli s pristopa informativnega oblikovanja na umetniški pristop, rezultat česar je pojav vizualnih podob, katerih glavni element je vizualizacija glasbe, ki jo oglašujejo. Po sredini devetdesetih let pa vidimo prioritizacijo informacij in čitljivih, realističnih podob, s čimer se v polni meri izgubi poudarek na vizualizaciji same glasbe. V praktičnem delu sem zastavil ustvarjanje lastne vizualne podobe za prihajajočo koncertno sezono Zlatega in Srebrnega abonmaja Cankarjevega doma. S podobo ponazorim pristop do oglaševanja resne glasbe, pri katerem plakat in podoba na njem vizualno odražata umetniško vrednost oglaševanega koncerta, ne pa pretežno tehnične informacije o njem. Podobo ponazorim skozi štiri plakate za posamične koncerte ter z dvema plakatoma, ki vabita k vpisu v abonma. In the first part of my thesis, I have made an overview of the history of graphic design that has been made for advertising classical music concerts and classical record releases in Slovenia. In my research, I have mainly focused on the history of The Slovene Philharmonic, The RTV Symphony Orchestra and Cankarjev dom, the main concert venue for classical music in Slovenia of the past four decades. I have linked the changes in design to economic and political changes that have occurred since the ending of the Second World War and to changes that took place within the inner politics of the institutions that organise classical concerts. By con ducting my research, I have come to the conclusion that the marketing of classical concerts in Slovenia has had three broad phases since the beginning of the second half of the 20th century: first, there was a strictly informational approach to the advertising of concerts. The second phase, beginning with the late 1970s, saw a much more artistic approach to advertising, where not only was the concert an artistic event, but the advertising material for it became one also. During this period, concert posters became a much more appropriate visualisation of the music that they were advertising. After the mid-1990s we witness a return to a much more informational approach, prioritising portrait images of concert performers, coupled with highly visi ble and legible typography. With this type of marketing, which is still present today, the advertising is no longer a proper reflection of the music it is trying to represent. In the second part of my thesis I have designed the basis of my own visual identity for the upcoming concert season of Cankarjev dom‘s subscription concerts. To illu strate my idea for the concert‘s visual identity, I have designed four concert posters and two posters that announce the subscription concert season. I designed my posters as a visual translation of the artistic value of the concerts they are advertising. vizualne komunikacije grafično oblikovanje resna glasba Slovenska filharmonija Simfonični orkester RTV Slovenija Kulturni in kongresni center Cankarjev dom Bronislav Fajon diplomska naloga visual communications graphic design classical music The Slovene Philharmonic RTV Slovenia Symphony Orchestra Cultural and Congress Centre Cankarjev dom Bronislav Fajon BA thesis true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-12 09:01:50 2026-09-12 09:01:53 2026-09-13 04:26:22 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 39610 13740.pdf 13740.pdf 1 6BE783EE3CEB254F033CFAF29914A0CA d3fbe705f77f0e35d4cb9b93f38c623ab79645a8e311d00666ce2f52d7924c6d cfcc2b84-ae77-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=247375 Akademija za likovno umetnost in oblikovanje 0 0 0