20.500.12556/RUL-187149 Promocijski plakat z rabo klasičnih likovnih tehnik Promotional poster using classical art techniques Diplomsko delo obravnava uporabo klasičnih likovnih tehnik v sodobnem grafičnem oblikovanju, s poudarkom na oblikovanju promocijskega plakata. Namen raziskave je bil preučiti vpliv različnih klasičnih likovnih tehnik na vizualno zaznavanje, čustveni odziv in komunikacijsko učinkovitost plakata pri ciljni publiki ter ovrednotiti njihovo vlogo v primerjavi z digitalnimi oblikovalskimi postopki. V teoretičnem delu smo preučili značilnosti in razvoj klasičnih likovnih tehnik, kot so risba, slikarske tehnike, kolaž in tehnike visokega tiska, ter njihovo uporabo v vizualni komunikaciji in sodobnem grafičnem oblikovanju. Poseben poudarek je bil namenjen njihovim izraznim, materialnim in estetskim lastnostim ter vplivu na doživljanje vizualnega sporočila. Analizirali smo pomen promocijskega plakata kot sredstvo vizualnega komuniciranja in sodobne pristope k oblikovanju plakatov. Eksperimentalni del je obsegal zasnovo in izdelavo treh promocijskih plakatov za Festival delavskega filma Kamerat, pri čemer je bila vsaka rešitev izvedena v drugi klasični likovni tehniki. Po izdelavi plakatov je bila izvedena primerjalna analiza, osredotočena na uporabo svetlobe, kontrasta, teksture, barve, kompozicije in emocionalnega učinka. Analiza je pokazala, da različne likovne tehnike isti motiv predstavljajo na različne načine. Oglje poudarja atmosferičnost in povezanost z rudarsko dediščino, linorez izpostavlja kolektivnost in grafično risbo, kolaž s tempero pa ustvarja sodobnejšo in bolj dinamično vizualno interpretacijo. Kljub razlikam vse tri rešitve uspešno komunicirajo osrednje vrednote festivala Kamerat. The diploma thesis examines the use of classical art techniques in contemporary graphic design, with a focus on the design of promotional posters. The aim of the research was to explore the influence of various classical art techniques on visual perception, emotional response, and the communicative effectiveness of posters among the target audience, as well as to evaluate their role in comparison with digital design processes. The theoretical part focused on the analysis of classical art techniques such as drawing, painting techniques, collage, and relief printing techniques, as well as their function in visual communication and contemporary graphic design. Special emphasis was placed on their expressive, material, and aesthetic properties, as well as their impact on the perception of the visual message. We analysed the significance of the promotional poster as a medium of visual communication and contemporary approaches to poster design. The experimental part involved the design and creation of three promotional posters for the Kamerat Workers’ Film Festival, with each design executed using a different classical art technique. After the posters were created, a comparative analysis was conducted, focusing on the use of light, contrast, texture, colour, composition, and emotional impact. The analysis showed that different artistic techniques represent the same motif in different ways. Charcoal emphasises atmosphere and a connection to the mining heritage, linocut highlights collectivity and graphic drawing, while tempera collage creates a more contemporary and dynamic visual interpretation. Despite their differences, all three solutions successfully communicate the core values of the Kamerat Festival. grafično oblikovanje promocijski plakat področja likovne ustvarjalnosti vizualna komunikacija graphic design promotional poster classical art techniques visual communication true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-09 09:01:02 2026-09-09 09:01:06 2026-09-10 04:31:08 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 116198 29573.pdf 29573.pdf 1 4208883C9D486C23E9FDDC586D1EF143 9617afc8c19ed92412c69f0d16d342e5f461ab7ba1122939f22c895437c4ce70 34b93970-ac1c-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=246599 Naravoslovnotehniška fakulteta 0 0 0