20.500.12556/RUL-186993 Oblikovanje sodobne embalaže s pomočjo generativne umetne inteligence in klasičnih oblikovalskih pristopov Designing Modern Packaging Using Generative Artificial Intelligence and Traditional Design Approaches V diplomskem delu je bil analiziran proces oblikovanja sodobne embalaže z uporabo generativne umetne inteligence (GenUI) in klasičnih oblikovalskih pristopov. Namen raziskave je bil ugotoviti, kako GenUI vpliva na oblikovalski proces ter kakšna je njena vloga v primerjavi s tradicionalnimi metodami. V praktičnem delu je bil razvit koncept embalaže za termo lonček. Najprej je bila izvedena analiza izdelka, ciljne skupine in obstoječe embalaže, nato pa so bile oblikovane persone, scenariji uporabe ter informacijska arhitektura embalaže. V procesu oblikovanja so bila uporabljena različna orodja, med drugim platforma za generiranje vizualnih rešitev, ChatGPT za pripravo besedilnih pozivov (angl. prompt) ter programska oprema Adobe Photoshop, Adobe Illustrator in Adobe Dimensions za nadaljnjo obdelavo in pripravo končne rešitve. Vizuali, generirani z različnimi modeli GenUI (GPT 1.5 High, Google Nano Banano 2, Flux.2 Pro in Seedream 5 Lite), so bili primerjani na podlagi kriterijev, kot so realističnost, kompozicija, ohranitev oblike izdelka in skladnost z referenčno fotografijo. Rezultati so pokazali, da GenUI omogoča hitro generiranje vizualnih rešitev in učinkovito raziskovanje različnih oblikovalskih smeri, vendar se pri kompleksnejših prizorih pojavljajo napake, kot so deformacije, nepravilna kompozicija ali dodajanje neželenih elementov. Ugotovljeno je bilo, da GenUI deluje kot podporno orodje, ki zahteva kritično presojo oblikovalca. Za najbolj ućinkovito se je izkazala kombinacija generativnih in klasičnih pristopov, saj omogoča uravnoteženje hitrosti, kreativnosti in nadzora nad končno rešitvijo. This diploma thesis analyzed the process of designing modern packaging using generative artificial intelligence (GenAI) and traditional design approaches. The research aimed to determine how GenAI influences the design process and to evaluate its role in comparison to conventional methods. In the practical part, a packaging concept for a thermo tumbler was developed. The process included an analysis of the product, target group and existing packaging, followed by the creation of user personas, use cases and information architecture. Various tools were used, including the Magnific platform for generating images, ChatGPT for creating structured prompts, and Adobe Photoshop, Adobe Illustrator and Adobe Dimensions for further processing and final design development. Visual outputs generated by different GenAI models (GPT 1.5 High, Google Nano Banano 2, Flux.2 Pro and Seedream 5 Lite) were systematically compared based on criteria such as realism, preservation of the product's composition, and consistency with the reference image. The results showed that GenAI enables rapid generation of visual solutions and efficient exploration of different design directions. However, limitations were identified, especially in more complex scenes, where errors such as deformations, incorrect composition and unwanted elements occurred. It was concluded that GenAI functions as a supportive tool that requires critical evaluation by the designer. The combination of generative and traditional design approaches proved to be the most effective, as it balances speed, creativity and control over the final solution. sodobna embalaža generativna umetna inteligenca klasični oblikovalski pristop modeli umetne inteligence Modern packaging generative artificial intelligence traditional design approaches AI models true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-08 09:01:42 2026-09-08 09:01:45 2026-09-09 04:22:16 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 116061 29449.pdf 29449.pdf 1 7144685C6FE709FFC423B7B6E6A62A47 60afbcd9b5fa08c93fb14cd398c8ca731a7bc6954c995a8041a2f1705d60720d 23504e34-ab53-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=246404 Naravoslovnotehniška fakulteta 0 0 0