20.500.12556/RUL-186836 Minimalizem kot priložnost v grafičnih rešitvah Minimalism as creative opportunity in graphic design V diplomskem delu sta bila obravnavana minimalizem in obilica elementov kot dva nasprotna slogovna pristopa v oblikovanju embalaže. Namen raziskave je bil preveriti, kako omenjena pristopa vplivata na izgled embalaže in ali se njune značilnosti razlikujejo glede na kategorijo izdelka. Raziskava se je osredotočila na kozmetične izdelke in pijače, saj gre za kategoriji, pri katerih ima embalaža pomembno komunikacijsko in prodajno vlogo, vendar komunicira na drugačne načine. V teoretičnem delu so bile predstavljene značilnosti minimalizma in obilice elementov v likovni umetnosti, grafičnem oblikovanju in oblikovanju embalaže. V eksperimentalnem delu je bila izvedena analiza obstoječih primerov embalaž pri kozmetiki in pijačah. Pri analizi so bili upoštevani barvna paleta, pisava, količina vizualnih elementov, kompozicija, hierarhija informacij, dekorativnost in splošni vtis embalaže. Na podlagi ugotovitev sta bili oblikovani dve namišljeni blagovni znamki – Clearly za kozmetični izdelek in Energio za pijačo v pločevinki. Za vsako sta bili pripravljeni dve oblikovalski rešitvi: minimalistična različica in različica z obilico elementov. Oblikovalske rešitve so bile pripravljene s programoma Adobe Illustrator in Adobe Photoshop, nato pa so bile preverjene z anketnim vprašalnikom. Rezultati v anketi so pokazali, da je bila minimalistična embalaža pri kozmetičnem izdelku bolje sprejeta, zaupanja vredna in kakovostna. Pri pijači pa je bila embalaža z več elementi ocenjena kot opaznejša, bolj energična in učinkovitejša pri prepoznavanju okusa. Ugotovljeno je bilo, da je učinkovitost embalaže odvisna ne le od količine uporabljenih elementov, temveč predvsem od skladnosti slogovnega pristopa z vrsto izdelka, ciljno skupino in sporočilom blagovne znamke. The thesis examined minimalism and visual abundance as two opposing stylistic approaches in packaging design. The purpose of the research was to determine how these two approaches affected perceptions of packaging and whether their characteristics differed across product categories. The research focused on cosmetic products and beverages, as packaging in both categories plays an important communicative and sales-related role, communicating in different ways. In the theoretical part, the characteristics of minimalism and visual abundance were presented in the context of fine art, graphic design, and packaging design. In the experimental part, an analysis of selected existing packaging examples from the cosmetics and beverage industries was conducted. The analysis considered the colour palette, typography, quantity of visual elements, composition, hierarchy of information, decorativeness, and the overall impression of the packaging. Based on the findings, two fictional brands were created: Clearly for a cosmetic product and Energio for a canned beverage. Two packaging solutions were designed for each brand: a minimalist version and a visual-abundance version. The design solutions were created using Adobe Illustrator and Adobe Photoshop and were later evaluated through a survey questionnaire. The results showed that the minimalist packaging of the cosmetic product was more often perceived as clearer, more trustworthy, and of higher quality. In the case of the beverage, the packaging based on visual abundance was perceived as more noticeable, energetic, and more effective in communicating the flavour. It was concluded that the effectiveness of packaging does not depend solely on the number of visual elements used, but primarily on the relationship among the stylistic approach, product type, target audience, and brand message. minimalizem obilica elementov embalaža grafično oblikovanje zaznava potrošnikov vizualna komunikacija minimalism visual abundance packaging graphic design consumer perception visual communication true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-05 09:01:28 2026-09-05 09:01:33 2026-09-07 03:43:54 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 115931 30264.pdf 30264.pdf 1 8BD2E435CD93CE00237701B27AFE8CDC 8f540e6502837aeaa9a7eb498d0ccb038a5c878ef9df8f09770e666a567599cc a00d29c7-a8f7-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=246212 Naravoslovnotehniška fakulteta 0 0 0