20.500.12556/RUL-186162 Vpliv družbenih omrežij na fitnes kulturo: analiza udejstvovanj in spolno specifičnih praks magistrsko delo The influence of social media and visual media on fitness culture: an analysis of fitness participation and gender-specific practices Magistrsko delo obravnava vpliv družbenih omrežij na fitnes kulturo, s poudarkom na udejstvovanju posameznikov v fitnesu in spolno specifičnih praksah. V zadnjih letih so družbena omrežja postala pomemben prostor širjenja fitnes vsebin, kot so vadbene rutine, nasveti za vadbo, motivacijske vsebine in vizualne reprezentacije telesa, ki lahko vplivajo na vedenje, motivacijo in fitnes prakse uporabnikov. Teoretični del naloge obravnava razvoj fitnes kulture, fitnes kot življenjski slog, družbena omrežja, vlogo fitnes vsebin in vizualnih registrov ter vplive družbenih omrežij na motivacijo in udejstvovanje v fitnesu. Namen raziskave je ugotoviti, kako posamezniki uporabljajo družbena omrežja v povezavi s fitnesom in kako te vsebine vplivajo na njihovo udejstvovanje v fitnesu. Posebna pozornost je namenjena tudi vprašanju, ali so vplivi družbenih omrežij spolno specifični. Empirični del temelji na polstrukturiranih intervjujih, analiza pa obsega tako vsebinski vidik uporabniških praks kot tudi primerjavo odgovorov glede na spol. Raziskava prikazuje pomen družbenih omrežij kot prostora oblikovanja fitnes praks, motivacije in vsakdanjih izkušenj uporabnikov ter odpira vprašanja o spolno specifičnih načinih doživljanja in uporabe fitnes vsebin. This master's thesis examines the influence of social media on fitness culture, with a particular focus on fitness engagement and gender-specific practices. In recent years, social media has become an important space for fitness-related content, including workout routines, exercise advice, motivational content, and visual representations of the body, all of which may influence users’ behaviors, motivation, and fitness practices. The theoretical part of the thesis discusses the development of fitness culture and fitness as a lifestyle, social media, the role of fitness-related content and visual media, as well as the influence of social media on motivation and engagement in fitness activities. The aim of the study is to explore how individuals use social media in relation to fitness and how such content affects their engagement in fitness activities. Special attention is given to the question of whether these influences are gender-specific. The empirical part of the study is based on semi-structured interviews, and the analysis focuses both on users’ social media practices and on gender-based differences and similarities in their responses. The study highlights the importance of social media as a space for the formation of fitness practices, motivation, and users’ everyday experiences, while also drawing attention to gender-specific ways of experiencing and engaging with fitness-related content. fitnes kultura družbena omrežja spolne razlike fitnes prakse fitness culture social media gender differences fitness practices true true false H. Justin Dermelj Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-08-28 07:30:14 2026-08-28 07:30:21 2026-09-04 15:16:46 0000-00-00 00:00:00 2026 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (76 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:[316.7:613.71](043.2) 206036 290096643 28703.pdf 28703.pdf 1 0886A368C91F08747E24EE9AE22FECF3 1c8f927f7f2a0aa8f6d7bb1e622d44fcb8b3e984f113c09f2e503f4cfbefc81b 2496b386-a2a1-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=245273 Fakulteta za družbene vede 0 0 0