20.500.12556/RUL-184991 Kaj vpliva na zaskrbljenost potrošnikov glede aditivov v živilih? Vloga zaupanja, znanja in stališč do živil pri slovenskih potrošnikih raziskovalni podatki, obravnavani v članku What shapes consumer concern about food additives? The role of trust, perceived knowledge, and food-related attitudes among Slovenian consumers research data underlying the article Zaznave potrošnikov glede aditivov v živilih pomembno vplivajo na izbiro hrane in sprejemanje sodobnih živilskih tehnologij. V tej študiji smo preučili dejavnike, povezane z zaskrbljenostjo zaradi aditivov v živilih, na nacionalno reprezentativnem vzorcu slovenskih potrošnikov (N = 705). Podatki so bili zbrani s presečno raziskavo in analizirani z uporabo opisne statistike, analize glavnih komponent, regresijske analize, razvrščanja v skupine in korelacijske analize. Splošna raven zaskrbljenosti je bila zmerna do razmeroma visoka (M = 3,77; SD = 0,79 na petstopenjski lestvici). V osnovnem modelu je bilo zaupanje v vladne institucije najmočnejši napovedni dejavnik zaskrbljenosti (β = −0,403; p < 0,001), sledila sta mu znanje (β = −0,139; p < 0,001) in starost (β = 0,144; p < 0,001), medtem ko je bila izobrazba negativno povezana z zaskrbljenostjo (β = −0,089; p = 0,022). Razširjeni model je pojasnil 35,8 % variance, pri čemer so se stališča, usmerjena k zdravju, izkazala za najmočnejši pozitivni napovedni dejavnik (β = 0,377; p < 0,001), poleg zaupanja (β = −0,323; p < 0,001) in znanja (β = −0,154; p < 0,001). Zaskrbljenost je bila pozitivno povezana z izogibanjem aditivom v živilih (r = 0,423; p < 0,001), uporabo označb na živilih, izbiro ekoloških živil in preferenco lokalno pridelane hrane. Z razvrščanjem v skupine smo identificirali tri segmente potrošnikov, pri čemer je največjo skupino (62,5 %) zaznamovala nadpovprečna raven zaskrbljenosti, zaznanega znanja in zaupanja. Rezultati na splošno kažejo, da na zaskrbljenost potrošnikov zaradi aditivov v živilih vplivajo zaupanje, zaznano znanje in stališča, usmerjena k zdravju, ter da se ta odraža v izogibanju aditivom, uporabi označb ter preferencah do ekoloških in lokalno pridelanih živil. Consumer perceptions of food additives play a significant role in shaping food choices and the acceptance of modern food technologies. This study examined factors associated with concern about food additives in a nationally representative sample of Slovenian consumers (N = 705). Data were collected through a cross-sectional survey and analysed using descriptive statistics, principal component analysis, regression analysis, cluster analysis, and correlation analysis. The overall level of concern was moderate to relatively high (M = 3.77, SD = 0.79, on a five-point scale). In the baseline model, trust in government institutions was the strongest predictor of concern (β = −0.403, p < 0.001), followed by perceived knowledge (β = −0.139, p < 0.001) and age (β = 0.144, p < 0.001), while education was negatively associated with concern (β = −0.089, p = 0.022). The extended model explained 35.8% of the variance, with health-oriented attitudes emerging as the strongest positive predictor (β = 0.377, p < 0.001), alongside trust (β = −0.323, p < 0.001) and perceived knowledge (β = −0.154, p < 0.001). Concern was positively associated with avoidance of food additives (r = 0.423, p < 0.001), food label use, organic food choice, and preference for locally produced foods. Cluster analysis identified three consumer segments, with the largest group (62.5%) characterised by above-average levels of concern, perceived knowledge, and trust. Overall, the findings show that consumer concern about food additives is shaped by trust, perceived knowledge, and health-oriented attitudes, and is reflected in additive avoidance, label use, and preferences for organic and locally produced foods. prehranski aditivi skrb potrošnikov izbira hrane zaupanje segmentacija potrošnikov food additives consumer concern food choice trust consumer segmentation true false false Slovenski jezik Angleški jezik Slovenija Od/From 2019-11-15 do/to 2019-11-22 Neznano 2026-07-20 11:49:13 2026-07-20 21:46:07 2026-07-21 04:02:44 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 README.txt README.txt README 1 D5148EB3F258A2AE1C8AC8C209E11DFA d64f4df195a86825b00b55580d8b4771d8a708d1c77fd88060edfa76f761319c 281b4f41-8420-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=240461 01_Survey.docx 01_Survey.docx 01 Survey 1 DF5218C0084C779B79DB893447E43ABD 2f194db63272413e9e4e27204f5cfaf6d96da374eed6ce543f4a5fa5b4df1545 1933b540-8420-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=240458 02_Data_descriptions_and_analysis.docx 02_Data_descriptions_and_analysis.docx 02 Data descriptions and analysis 1 E76F01A707D216B63FBEB5F61F637300 b3582370498d2f58691ea5ef9a43d39b59aa94b0eda0adfb54dfd0af7c33094d 194a41e1-8420-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=240459 03_Data.xlsx 03_Data.xlsx 03 Data 1 F6C8EE7537EF61133AF3541CF35A4B1C 939becf62781c3c15844591380e60eab5f3c1fa607a1b8b7b6912401605fb706 195ac167-8420-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=240460 Biotehniška fakulteta Samoizpolnjeni vprašalnik 0 0 0