20.500.12556/RUL-183822 Vpliv estetske izraznosti na uporabniško izkušnjo kuharskih knjig Impact of Aesthetic Expressiveness on User Experience of Cookbooks Magistrsko delo je obravnavalo razmerje med uporabnostjo, estetsko privlačnostjo in zaznano vrednostjo v oblikovanju tiskanih priročnikov, kjer smo se poglobili v vpliv estetskih metrik, kot sta vizualna zahtevnost in prototipičnost. Izhajali smo iz predpostavke, da tradicionalni oblikovalski pristopi povečujejo uporabnost, medtem ko eksperimentalni pristopi povečujejo estetsko privlačnost in zaznano vrednost. Namen raziskave je bil primerjati uporabniško izkušnjo med tradicionalno (prototip A) in eksperimentalno (prototip B) oblikovano kuharsko knjigo ter preveriti, ali je mogoče opredeliti optimalno razmerje med estetiko in uporabnostjo v tiskanih priročnikih. Postavljene so bile hipoteze o odnosu estetske izraznosti do iskanih vrednosti (uporabnost, estetska privlačnost in zaznano vrednost), ki so nam kasneje omogočile sistematično vzpostavitev raziskovalnega modela. Raziskava je bila zasnovana na podlagi eksperimentalnega pristopa z uporabo dveh oblikovanih prototipov kuharskih knjig in izvedbo testiranja s spletno anketo, v kateri so anketiranci ocenjevali iskane vrednosti na podlagi meril, določenih v raziskovalnem modelu. Analiza rezultatov je temeljila na aritmetični sredini, standardnem odklonu in Spearmanovem korelacijskem koeficientu. Rezultati so pokazali, da je prototip A (tradicionalni) dosegel višjo uporabnost, zaznano vrednost in splošno lepoto, medtem ko sta pri prototipu B (eksperimentalni) izstopali oceni inovativnosti in estetske vrednosti, vendar z večjo razpršenostjo odgovorov. Pri prototipu B je bila zaznana močna povezava med estetsko privlačnostjo, pripravljenostjo za plačilo in simbolno vrednostjo, predvsem pri merilu inovativnosti. Ugotovili smo, da večja vizualna zahtevnost le v zmerni meri povečuje vizualno privlačnost in zaznano vrednost, vendar zmanjšuje uporabnost. Magistrsko delo torej potrjuje, da estetska izraznost izboljšuje zaznano vrednost, vendar s tem lahko ovira uporabnost, zato je pri vizualni komunikaciji potrebno prilagajati razmerje med obema glede na namen izdelka, vsebino in ciljno skupino. The master’s thesis examined the relationship between usability, aesthetic appeal and perceived value in the design of printed manuals, with a focus on the influence of aesthetic metrics such as visual complexity and prototipicality. It was based on the assumption that traditional design approaches increase usability, while experimental approaches enhance aesthetic appeal and perceived value. The aim of the research was to compare the user experience between a traditionally designed and (prototype A) and experimentally designed (prototype B) cookbook, and to determine whether an optimal balance between aesthetics and usability in printed manuals can be defined. The hypothesis were formulated regarding the relationship between aesthetic expressiveness and the observed values (usability, aesthetic appeal and perceived value), which enabled us the systematic development of a research model. An experimental approach was established using two designed cookbook prototypes and testing through an online questionnaire, in which participants evaluated the observed values based on criteria defined in the research model. The analysis of results was based on the arithmetic mean, standard deviation and Spearman's correlation coefficient. The results showed that prototype A (traditional) achieved higher usability, perceived value and overall beauty, while prototype B (experimental) stood out in originality and aesthetic value, but with a greater variation in responses. In prototype B, a strong relationship was observed between aesthetic appeal, willingness to pay, and symbolic value, especially in relation to innovativeness. It was found that higher visual complexity increases visual appeal and perceived value only to a certain extent, while it reduces usability. The thesis confirms that increasing aesthetic expressiveness enhances perceived value, but at the same time limits usability; therefore, the balance between the two should be adjusted according to the purpose of the product, context and users. estetska izraznost kuharske knjige prototipičnost uporabniška izkušnja vizualna zahtevnost zaznana vrednost aesthetic expressiveness cookbooks perceived value prototipicality user experience visual complexity true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-06-19 09:03:47 2026-06-19 09:03:56 2026-06-20 04:20:10 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 114088 29380.pdf 29380.pdf 1 ABCE12C5F809847013CAE719E8F6D83D f26ae49de4160e33934ed5ba2a3755bca3ff5f2d2f45a74474a4ba0d748a5eba 0822b523-6bad-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=236020 Naravoslovnotehniška fakulteta 0 0 0