20.500.12556/RUL-183523 Socialna omrežja kot orodje za informiranje mladih o zmanjševanju tveganj povezanih z uporabo psihoaktivnih substanc magistrsko delo Social media as a tool for informing youth about risk reduction in psychoactive substance use V magistrskem delu sem raziskovala vlogo socialnih omrežij pri informiranju mladostnikov o zmanjševanju tveganj, povezanih z uporabo psihoaktivnih substanc v kontekstu nočnega življenja. V teoretičnem delu sem predstavila značilnosti uporabe psihoaktivnih substanc med mladostniki, pristop zmanjševanja škode ter posebnosti rabe socialnih omrežij in z njimi povezanih tveganj. Poseben poudarek sem namenila spletnim intervencijam, ki so pomembno orodje za informiranje mladih. V empiričnem delu sem s kombinacijo kvantitativne ankete in kvalitativne analize objav preučevala, kako mladi doživljajo objave organizacij na Instagramu ter v kolikšni meri trenutne prakse ustrezajo njihovim potrebam. Rezultati kažejo, da mladi Instagram dojemajo kot primeren in privlačen kanal za informacije o zmanjševanju tveganj, čeprav jim ta ne predstavlja glavnega vira informacij o psihoaktivnih substancah. Analiza objav dveh organizacij je pokazala, da obe v veliki meri sledita pričakovanjem mladih, vendar se pojavljajo priložnosti za večjo interaktivnost in širšo vsebinsko ponudbo. Ugotovitve potrjujejo, da so spletne intervencije na socialnih omrežjih učinkovit pristop pri informiranju mladih, zlasti kadar združujejo strokovno vsebino z obliko, ki pritegne njihovo pozornost. This master’s thesis examines the role of social media in informing young people about harm reduction practices related to the use of psychoactive substances in nightlife settings. The theoretical section outlines key characteristics of substance use among adolescents, the principles of the harm reduction approach, and the specific features and risks associated with young people’s engagement with social media. Particular attention is given to online interventions, which are becoming an increasingly important tool for youth-oriented information and education. The empirical section combines a quantitative survey with a qualitative content analysis of Instagram posts to examine how young people perceive content shared by relevant organizations and to what extent current practices meet their needs. The findings show that young people consider Instagram a suitable and appealing channel for accessing harm-reduction information, although it is not their primary source of knowledge about psychoactive substances. Analysis of posts from two organizations shows that both largely meet young people’s expectations, while also identifying opportunities for greater interactivity and a wider range of content. Overall, the results confirm that online interventions delivered through social media are an effective way to inform young people, especially when professional expertise is combined with engaging and accessible formats. družbeni mediji in mladostniki mladi in mamila socialna omrežja informiranje zmanjševanje škode psihoaktivne substance mladi social media information provision harm reduction psychoactive substances youth true false false B. Šemrl Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-06-13 08:30:29 2026-06-13 08:30:38 2026-06-16 19:43:38 0000-00-00 00:00:00 2026 0 Ljubljana 0 Ljubljana 86 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.346.36:004.738.5(043.2) 204983 281857795 51108.pdf 51108.pdf 1 EC5B34D895E1E63411109E5909C12CAE 75a455f9f35c07a0ba95f7e747139a67dccfbfac07a3532ee5a7ebf3cb25d596 5be92983-66f1-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=235585 Pedagoška fakulteta 0 0 0