20.500.12556/RUL-182548 Mednarodni vidiki regulacije spletnih velikanov: pravni izzivi manipulativnih tehnik in trgovanja s podatki uporabnikov International Legal Aspects of Regulating Internet Giants: Legal Challenges of Manipulative Practices and the Commercialization of User Data Magistrsko delo obravnava mednarodnopravne vidike regulacije spletnih velikanov, kot so Google, Meta, Amazon, Apple in Microsoft. Izhodiščna teza naloge je, da je oblikovanje trajnostnih globalnih regulativnih kompromisov mogoče le z identifikacijo skupnih točk med različnimi pravnimi tradicijami. Delo temelji na analizi nastanka in razvoja nadzornega kapitalizma, ki sloni na monetizaciji vedenjskega presežka uporabnikov. Takšen poslovni model odpira vprašanja manipulativnih tehnik, varstva zasebnosti, avtonomije posameznika ter asimetrije moči med posameznikom, državo in spletnimi velikani. Osrednji del naloge predstavlja primerjalno analizo treh prevladujočih regulativnih modelov – ameriškega, kitajskega in evropskega – ter njihovih vrednotnih in filozofskih temeljev. Ameriški regulativni model temelji na zaščiti svobode govora in zaupanju v tržno regulacijo, kitajski model tehnologijo uporablja kot instrument državnega nadzora ter poudarja kolektivno stabilnost pred individualno svobodo, medtem ko evropski model izhaja iz varstva temeljnih pravic posameznika. V zaključnem delu naloga obravnava mednarodne forume, kot so Organizacija združenih narodov (OZN), Svet Evrope, Svetovna trgovinska organizacija (STO) in Organizacija za gospodarsko sodelovanje in razvoj (OECD), ki so v preteklosti že poskušali vzpostaviti normativne temelje, vendar brez večjega uspeha. Na podlagi analize delo potrdi izhodiščno tezo in zaključuje, da je učinkovita mednarodna regulacija mogoča le na podlagi širšega mednarodnega konsenza, ki temelji na prepoznavi skupnih interesov in presečišč med obravnavanimi regulativnimi pristopi. The master’s thesis examines the public international law aspects of regulating major online platforms such as Google, Meta, Amazon, Apple, and Microsoft. The central hypothesis argues that the development of sustainable global regulatory compromises is possible only through the identification of common ground among different legal traditions. The study begins with an analysis of the emergence and evolution of surveillance capitalism, which is based on the monetization of users’ behavioral surplus. Such a business model raises concerns regarding manipulative techniques, the protection of privacy, individual autonomy, and power asymmetries between individuals, states, and digital platforms. The core of the thesis consists of a comparative analysis of three dominant regulatory models – the American, Chinese, and European models – and their underlying normative and philosophical foundations. The American regulatory model is grounded in the protection of freedom of speech and trust in market-based regulation. The Chinese model utilizes technology as an instrument of state control and prioritizes collective stability over individual liberty. The European model, by contrast, is rooted in the protection of fundamental individual rights. In its concluding section, the thesis addresses international forums such as the United Nations (UN), the Council of Europe, the World Trade Organization (WTO), and the Organisation for Co-operation and Development (OECD), which have attempted to establish normative foundations for digital governance, albeit with limited success. Based on the conducted analysis, the thesis confirms the initial hypothesis, concluding that effective international regulation is achievable only through a broader international consensus, grounded in the recognition of shared interests and commonalities among the regulatory approaches under consideration. mednarodna regulacija spletnih platform nadzorni kapitalizem varstvo osebnih podatkov avtonomija uporabnika manipulacija uporabnikov digitalno gospodarstvo ekonomija pozornosti algoritmično upravljanje international regulation of online platforms surveillance capitalism personal data protection user autonomy user manipulation digital economy attention economy algorithmic governance true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-15 14:31:51 2026-05-15 14:32:07 2026-05-16 04:59:45 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 138138 27550.pdf 27550.pdf 1 651B6DADD1B092805AA36703E6403FCF 8a56ca76951d0a0bbc4ac6b2e446289df50e2be93af5eac42a5477bffd2d2451 c803a51c-5059-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233918 Pravna fakulteta 0 0 0