20.500.12556/RUL-182389 Natov koncept strateškega komuniciranja v Slovenski vojski magistrsko delo NATO’s concept of strategic communication in the Slovenian Armed Forces Strateško komuniciranje ni le načrtno podajanje informacij, temveč premišljeno orodje, s katerim države in oborožene sile v sodobnem informacijskem svetu varujejo svoje interese in vrednote. Danes se soočamo s hibridnimi grožnjami in tekmovanjem velikih sil, informacije niso več le spremljevalec spopadov, ampak so postale samostojno orožje. Dogodki v Ukrajini, od aneksije Krima leta 2014 do polne invazije leta 2022, so jasno pokazali, da je od uspešnega komuniciranja odvisno, kako ljudje zaznavajo legitimnost vojaških operacij in kako odporne so naše demokratične institucije. Magistrsko delo raziskuje, kako se je Slovenska vojska po letu 2022 soočila z izzivom uvedbe Natovega koncepta strateškega komuniciranja. Namen raziskave je bil ugotoviti obstoječe stanje na normativno-doktrinarni ravni ter ga primerjati z dejanskim stanjem v praksi, hkrati pa identificirati ključne dejavnike, ki zavirajo usklajenost med obema ravnema. Z namenom pridobitve celovitega vpogleda sta bili izvedeni analiza ključnih normativnih in doktrinarnih dokumentov ter serija strukturiranih intervjujev s strokovnjaki, ki na področju strateškega komuniciranja razpolagajo z najvišjo ravnjo strokovnega znanja znotraj obrambnega sistema. Ugotovitve kažejo, da Slovenija sicer prepoznava pomen strateškega komuniciranja, izziv ostaja implementacija in izvajanje koncepta. Glavne ovire niso le pomanjkanje kadra in denarja, temveč tudi toga organizacijska kultura in nedorečeni protokoli. Naloga tako ponuja vpogled v težave, s katerimi se srečujejo manjše članice Nata, ko poskušajo slediti aktualnim trendom vojaškega komuniciranja v sodobnih razmerah. Strategic communication means not only a systematic supply of information, but also a well-considered tool that countries and armed forces use to protect their interests and values in the modern information-driven world. Today, we face hybrid threats and competition between the great forces, the information is no longer just accompanying conflicts; they have become a weapon in itself. Events in Ukraine, from the annexation of the Crimea in 2014 to the full invasion in 2022, have clearly shown that it depends on a successful communication, how the people understand legitimacy of military operations and how resistant are our democratic institutions. The master’s thesis researches how the Slovenian Armed Forces faced the challenge of incorporating the NATO’s concept of strategic communication after 2022. The purpose of the research was to investigate the existing condition on a normative-doctrinaire level, to compare it to the actual condition in practice, and to identify the key factors which hinder the congruence between both levels. For the purposes of gaining complete insight, the analysis of key normative and doctrinaire documents, and the series of structured interviews with experts who operate in the field of strategic communication on the highest level of the expertise within the defence system, were carried out. The findings show that Slovenia gives importance to the strategic communication, but the challenge of implementing the concept remains. The main obstacles are not only the personnel and money shortages, but also the rigid organisational culture and unsettled protocols. The thesis offers an insight into the challenges which the smaller NATO member states are facing, as they are trying to follow the current trends of military communication within modern conditions. strateško komuniciranje Slovenska vojska NATO nekinetično delovanje dezinformacije strategic communication Slovenian Armed Forces NATO non-kinetic action disinformation true true false L. Ružičič Červek Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-09 07:30:05 2026-05-09 07:30:18 2026-05-15 11:13:25 0000-00-00 00:00:00 2026 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (120 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:355/359(497.4)(043.2) 194276 278279683 28300.pdf 28300.pdf 1 AA736B253DA8F4ECFA48689B381440AE ad3843db89ce7a2609a6dd9f0cd4183747041f20c27a1ab3e9009757195eb8c7 ded9800e-4b67-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233586 Fakulteta za družbene vede 0 0 0