20.500.12556/RUL-182005 Razvoj sistema za podporo odločanju pri nakupu vrtnarskih izdelkov magistrsko delo Development of a decision support system for purchasing gardening products M. Sc. thesis Maloprodajna okolja z veliko raznolikostjo izdelkov, hitro spreminjajočo se ponudbo in omejeno razpoložljivostjo strokovnega osebja predstavljajo velik izziv za neizkušene potrošnike. V vrtnarskih centrih so ti izzivi še izrazitejši zaradi visoke fluktuacije zaposlenih kar pomeni, da uporabniki pogosto sprejemajo nakupne odločitve na podlagi nepopolnih informacij. Namen magistrske naloge je bil zasnovati in evalvirati sistem za podporo odločanju (SPO), namenjen uporabi v fizičnem prodajnem okolju, ki kupcem pomaga pri izbiri ustreznih vrtnarskih izdelkov glede na razpoložljivo ponudbo. Potrebe kupcev so bile identificirane z anketo med uporabniki mobilne aplikacije za vrtnarjenje Posadi.si (Tomappo) ter z intervjuji med zaposlenimi v vrtnarskih centrih. Na podlagi ugotovitev je bil razvit SPO, ki je bil preizkušen v realnem prodajnem okolju. Uporabnost sistema je bila ovrednotena z metodo razmišljanja na glas (angl. think-aloud) ter s pomočjo standardizirane lestvice SUS-SI (System Usability Scale). Rezultati so pokazali, da uporabniki največ težav pri odločanju zaznavajo pri izbiri sredstev za varstvo rastlin, gnojil in substratov. Razviti sistem je dosegel visoko stopnjo uporabnosti (SUS = 85; SD = 12,3), sodelujoči v raziskavi pa so poročali o hitrejši izbiri izdelkov in pozitivni nakupovalni izkušnji. V nalogi ugotavljamo, da digitalna orodja, čeprav ne nadomeščajo klasične osebne asistence, pomembno prispevajo k učinkovitejšemu nakupnemu procesu ter k postopnemu uvajanju inovacij v maloprodajnem okolju z vrtnarskimi izdelki. Retail environments characterized by a high diversity of products, rapidly changing assortments, and limited availability of expert assistance pose significant challenges for inexperienced consumers. In garden centres, these challenges are further amplified by high staff turnover, which often results in purchase decisions being made on the basis of incomplete information. The aim of this master’s thesis was to design and evaluate a decision support system (DSS) intended for use in a physical retail environment, assisting customers in selecting appropriate gardening products based on available inventory. Customer needs were identified through a survey conducted among users of the Posadi.si (Tomappo) gardening mobile application, as well as through interviews with employees of garden centres. Based on the findings, a decision support system was developed and tested in a real retail setting. System usability was evaluated using the think-aloud method and the standardized System Usability Scale (SUS-SI). The results indicate that customers experience the greatest difficulty when selecting plant protection products, fertilizers, and substrates. The developed system achieved a high level of usability (SUS = 85; SD = 12.3), and participants reported faster product selection and a positive shopping experience. The findings demonstrate that digital tools, although they do not replace traditional personal assistance, can significantly contribute to a more efficient purchasing process and support the gradual introduction of innovation in retail environments for gardening products. vrtnarstvo izdelki maloprodajno okolje sistemi za podporo odločanju uporabniška izkušnja gardening products retail environment decision support systems user experience true false false M. Konestabo Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-04-22 07:15:17 2026-04-22 07:15:33 2026-04-23 08:49:11 0000-00-00 00:00:00 2026 0 Ljubljana 2026 Ljubljana 1 spletni vir (1 datoteka PDF (XI, [72] str.)) 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 635:366.1(043.2) 279378 276188163 57240.pdf 57240.pdf 1 5E8E42BFCBED6E97DA75B8D27514D2F0 09e19c53003f307e0c5d550c3137911d8485b694119779a3d75b5745d4f1d483 117fc865-3e0a-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=232859 Biotehniška fakulteta 0 0 0