20.500.12556/RUL-181120 Sodobne avdio platforme: produkcijske okoliščine, infrastrukturne zmožnosti in novi načini uporabe avdio vsebin magistrsko delo Contemporary audio platforms: production contexts, infrastructural capabilities, and new modes of audio content usage Naloga sistematično preučuje preobrazbo "klasičnega" radia v hibridni zvočni medij, ki hkrati deluje na več platformah. Osrednja raziskovalna vprašanja zadevajo načine, kako uredništva prilagajajo produkcijske in distribucijske strategije platformni kulturi ter navadam mlajših občinstev, ki vsebine uporabljajo asinhrono, personalizirano in mobilno. Cilja raziskave sta analizirati uredniške motivacije in prakse pri načrtovanju, oblikovanju ter sočasni distribuciji vsebin na različnih kanalih ter preučiti motive, navade in percepcije mladih pri uporabi radijskih in širših zvočnih vsebin. Empirični del temelji na kvalitativnem pristopu s polstrukturiranimi intervjuji z radijskimi uredniki in mlajšimi uporabniki avdio platform, kar omogoča neposredno primerjavo med produkcijsko logiko in dejanskimi uporabniškimi praksami. Teoretski okvir povezuje mediatizacijo, konvergenco in platformizacijo s procesoma personalizacije in algoritmizacije, ki vplivata na kuriranje, odkrivanje in merjenje angažmaja ter odpirata vprašanja uredniške raznolikosti in verodostojnosti. Analiza zajema tri sklope: uredniške strategije, motive mladih in primerjavo praks po kanalih in kontekstih rabe. Sklepi ponujajo smernice za multiplatformni radio: načrtovanje večplatformnih vsebin, ohranjanje uredniških standardov in spodbujanje aktivne participacije s povratnimi zankami občinstva. The thesis systematically examines the transformation of "classical" radio into a hybrid audio medium operating simultaneously across multiple platforms. The central research questions address how editorial teams adapt production and distribution strategies to platform culture and to the habits of younger audiences, who consume content asynchronously, in personalized ways, and on mobile devices. The study pursues two aims: to analyze editorial motivations and practices in planning, shaping, and concurrently distributing content across different channels, and to investigate the motives, habits, and perceptions of young people in their use of radio and broader audio content. The empirical component employs a qualitative approach based on semi-structured interviews with radio editors and younger users of audio platforms, enabling a direct comparison between production logic and actual user practices. The theoretical framework connects mediatization, convergence, and platformization with personalization and algorithmization, which influence curation, discovery, and the measurement of engagement while raising questions about editorial diversity and credibility. The analysis comprises three parts: editorial strategies, youth motives, and cross-channel practice comparisons within usage contexts. The conclusions offer guidelines for multiplatform radio: designing multi-platform content, upholding editorial standards, and fostering active audience participation through feedback loops. radio avdio platforma multiplatformnost personalizacija participacija radio audio platform multiplatformity personalization participation true true false M. Meško Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-03-25 15:24:42 2026-03-25 15:24:52 2026-04-02 08:44:35 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (129 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 075.1-053.6(043.2) 192906 273959427 22830.pdf 22830.pdf 1 6DD0B570B453180E9B5868D356AF3C0C c481da3fa51396282e53c4ceb3039596b2d4f513863ebf2da4316bc06900b97f 435662f5-2856-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=231307 Fakulteta za družbene vede 0 0 0