20.500.12556/RUL-181112 The internal communication paradox balancing digital convenience with face-to-face satisfaction The digital transformation in the workplace means that an increasing proportion of interactions among employees and between employees and management that historically occurred face-to-face are being conducted online. While this transformation may bring advantages of convenience, it may also dampen employee satisfaction with internal communication. The present study investigates how strongly digital and face-to-face interactions influence such satisfaction, and how employee attitudes towards digital technology modulate that influence. Data were collected from 104 employees at a large telecommunications company during five consecutive workdays using the diary method. Participants recorded the frequency and quality of their digital and face-toface interactions, their levels of internal communication satisfaction, and their attitudes towards digital technology. Data were analyzed within the framework of the Media Affordances Perspective, Media Richness Theory, and Unified Theory of Acceptance and Use of Technology. In our sample, higher frequency of communication through individual face-to-face interaction was associated with significantly greater employee satisfaction with internal communication, whereas frequency of communication through group in-person meetings, telephone calls, emails, video calls or instant messaging did not significantly affect satisfaction. Attitudes towards digital technology did not moderate the relationship between frequency of digital or face-to-face communication and satisfaction. These findings underscore the importance of in-person interactions for employee satisfaction even as companies rely increasingly on digital communication channels. Organizations should balance the requirements of digital transformation against employee needs for face-to-face interactions to create and maintain engagement and satisfaction. digital communication employee satisfaction face-to-face interaction hybrid work internal communication true false true Angleški jezik Ni določen Članek v reviji 2026-03-25 12:34:48 2026-03-25 12:34:57 2026-03-26 04:21:50 0000-00-00 00:00:00 2025 0 0 Str. 1-10 iss. 3, article no. 102587 Vol. 51 Sept. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2025-09-01 316.77:331 0363-8111 10.1016/j.pubrev.2025.102587 272996355 RAZ_Tkalac_Vercic_Ana_2025.htm RAZ_Tkalac_Vercic_Ana_2025.htm 1 5ED15B7A969F59514504A4DEB2CDDD74 93781f138e0a2d626d4fd56b3c1626b389577fbeefb3579f96519d3a80e4b099 abbfefd6-283e-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=231294 Fakulteta za družbene vede 0 0 0