20.500.12556/RUL-181065 Which pricing method is right for SMEs’ export venture profit? evidence of curvilinear effects Purpose - The purpose of this study is to examine the role of different strategic pricing perspectives for SMEs’ export venture profit, using a resource-based view of the firm. Design/methodology/approach -Drawing from a cross-industry dataset of 339 exporting SMEs in a post-transitional, highly open European context, this study employed structural equation modeling to assess the interplay between pricing capabilities, strategic pricing, pricing methods and export venture profit. Findings - The results highlight the mediating role of strategic pricing in the interplay between pricing capabilities and three different pricing methods: value-based, competition-based and cost-based pricing. While value-based pricing has an inverted U-shaped effect, competition-based pricing has a U-shaped effect on export venture profit. Contrary to expectations, the curvilinear relationship between cost-based pricing and export venture profit is not significant. Originality/value - The study highlights the need to distinguish between two market-based pricing methods (value-based and competition-based) because they are related to SMEs’ export venture profit differently. By examining curvilinear relationships, we provide insights into inconsistent evidence concerning how pricing methods affect export venture profit. Through an analysis of a capability-strategy-tactic mechanism, the study enhances our comprehension of how a firm’s pricing decisions are shaped. The findings provide valuable insights for SMEs engaged in cross-border operations, offering guidance on improving their pricing decisions. SMEs marketing price elasticity price movements pricing capabilities strategic pricing pricing methods export venture profit curvilinear effects majhna in srednja podjetja trženje cenovna elastičnost gibanje cen true false true Angleški jezik Slovenski jezik Članek v reviji 2026-03-24 11:37:48 2026-03-24 11:42:22 2026-03-25 04:33:13 0000-00-00 00:00:00 2025 0 0 [in press] 2025 0000-00-00 PostprintKoncna VTisku NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1746-8809 10.1108/IJOEM-11-2024-1990 259315203 Which_pricing_method_is_right_for_SMEs_export_venture_profit_postprint.pdf Which_pricing_method_is_right_for_SMEs_export_venture_profit_postprint.pdf 1 13D915081AAEAE7B63C0EF5645B82109 201d220b1de5fe67ab092ae547b52b3d7b7db0dffbefbcfc1d7e0a85e0b41f10 e6a43f64-276d-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=231181 https://www.emerald.com/ijoem/article/doi/10.1108/IJOEM-11-2024-1990/1318242/Which-pricing-method-is-right-for-SMEs-export 0 ec2aea55-276d-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=231182 Ekonomska fakulteta 0 0 0