20.500.12556/RUL-180142 Travel in the mirror how home stereotypes shape travel intentions Tourists develop expectations and behaviors based on stereotypes about destinations; however, the anchoring role of home place stereotypes in contrasting home with destination stereotypes - “inside” (home) versus “out” (destination) perspective remains unexplored. These differences have important implications for how travelers evaluate and select destinations. Drawing on the stereotype content model, social comparison and reference point theory, we examine empirically how home place stereotypes act as cognitive anchors shaping the comparative evaluation of destination stereotypes (warmth and competence) and in turn, how these comparisons inform travel intentions (N = 497). Contrary to the similarity-attraction paradigm, our findings reveal that greater home-destination stereotype differences strengthen the warmth/competence–visit intention link. By linking our data with secondary data, we show that destination smartness amplifies the role of competence differences in these travel intentions. These insights challenge one-sided views: travelers see destinations through the “mirror” of home-place stereotypes, with the destination's environmental context shaping decisions. tourism travel consumer behaviour stereotype content model reference point theory social comparison theory similarity attraction paradigm multi-level modeling turizem potovanja vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2026-03-03 16:12:17 2026-03-03 16:14:30 2026-03-04 04:18:29 0000-00-00 00:00:00 2026 0 0 12 str. article no.ǂ105395 Vol. 115 Aug. 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 0261-5177 10.1016/j.tourman.2026.105395 267901699 1-s2.0-S0261517726000051-main.pdf 1-s2.0-S0261517726000051-main.pdf 1 4AB63CC8DE630F6639A62F1707FC5017 5512a494f770aea6b827d25505217b91dda58e5937f1b430385866ff1f934a61 4374bae9-1713-11f1-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=229271 https://www.sciencedirect.com/science/article/pii/S0261517726000051 0 393441e7-1713-11f1-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=229270 Ekonomska fakulteta 0 0 0