20.500.12556/RUL-179694 Mapping the influence of Ansoff's corporate strategy This paper conducts a systematic, data-driven analysis of H. Igor Ansoff's enduring impact on strategic management scholarship. Despite Ansoff's recognition as the “father of strategic management” and the continued relevance of his frameworks—including the Ansoff matrix, weak signals analysis, and strategic thrust—a comprehensive understanding of his influence remains incomplete. While previous research has documented the adoption of his concepts, few studies have empirically examined how his theories have influenced subsequent literature or been critiqued over time. We address these shortcomings through topic modeling, citation context analysis, and historiography applied to Web of Science publications citing Ansoff's Corporate Strategy (1965–2024). Our methodology identifies which concepts are most frequently referenced, whether citations are substantial or peripheral, and how the literature developed over time. This empirical approach reveals thematic developments in Ansoff-related research, highlights underexplored theoretical elements, and demonstrates how his frameworks continue to shape contemporary strategic thinking. The findings contribute to understanding how classical strategic management theories maintain relevance in today's business landscape. Ansoff matrix citation context analysis corporate strategy H. igor ansoff historiography strategic management korporacije management poslovna strategija corporations management business strategy true false true Angleški jezik Slovenski jezik Članek v reviji 2026-02-20 12:53:17 2026-02-20 12:56:11 2026-02-21 04:40:48 0000-00-00 00:00:00 2025 0 0 [in press] 2025 0000-00-00 Zaloznikova VTisku NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 1086-1718 10.1002/jsc.70023 253189891 Strategic_Change_-_2025_-_Zupic_-_Mapping_the_Influence_of_Ansoff_s_Corporate_Strategy.pdf Strategic_Change_-_2025_-_Zupic_-_Mapping_the_Influence_of_Ansoff_s_Corporate_Strategy.pdf 1 36D53FAFBA87F49BDD3945FA7F163CE6 df4d0b991de4b58f864982e1f84039901337ab64f62464ecbf23c4e64643f616 d00d2f98-0e52-11f1-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=228475 https://onlinelibrary.wiley.com/doi/full/10.1002/jsc.70023 0 c686b55b-0e52-11f1-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=228474 Ekonomska fakulteta 0 0 0