20.500.12556/RUL-178329 Resisting Technology Addiction with Mencius Upor proti tehnološki odvisnosti z Mencijem In the attention economy, technology companies derive their primary profits not from direct content consumption but from advertising revenue generated by capturing users’ attention. This relentless pursuit of attention has led to widespread issues of addiction to social media, pornography, and video games across the world. This problem cannot be addressed by individual willpower alone, as advanced technologies and design techniques are deliberately crafted to exploit human psychology and foster addictive behaviours. To address this issue, we must move away from both rugged individualism and oppressive patriarchy. Mencian ethics, particularly his principle of “don’t forget, don’t force”, offers a valuable model. According to this approach, we should focus on collectively creating environments that foster healthy digital habits, rather than placing the burden solely on individuals or resorting to forceful behaviour modification. This environment must be nurtured by all family members. Beyond the family, we must also work to cultivate a healthy digital culture in society at large. V ekonomiji pozornosti tehnološka podjetja ne ustvarjajo glavnega dobička iz neposredne potrošnje vsebin, temveč iz oglaševalskih prihodkov, ki jih ustvarijo s pritegnitvijo po-zornosti uporabnikov. To nenehno prizadevanje za pozornost je po vsem svetu privedlo do odvisnosti od družbenih medijev, pornografije in videoiger. Te težave ni mogoče rešiti zgolj z individualno voljo, saj so napredne tehnologije in oblikovalske tehnike namerno zasnovane na način, da izkoriščajo človeško psihologijo ter spodbujajo zasvojenost. Da bi primerno obravnavali te težave, se moramo odmakniti od ostrega individualizma in zatiralnega patriarhata. Pri tem Mencijeva etika, zlasti njegovo načelo »ne pozabi, ne vsiljuj«, ponuja dragocen model. V skladu s tem bi se morali osredotočiti na skupno ustvarjanje okolij, ki spodbujajo zdrave digitalne navade, namesto da breme prelagamo izključno na posameznike oziroma se zatekamo k prisilnemu spreminjanju vedenja. To okolje morajo negovati vsi družinski člani. Hkrati si je treba prizadevati tudi za gojenje zdrave digitalne kulture v družbi kot celoti. attention economy technology addiction Mencius (Mengzi) mutual aid Confucianism ekonomija pozornosti odvisnost od tehnologije Mencij (Mengzi) medsebojna pomoč konfucianizem true false false Angleški jezik Slovenski jezik Članek v reviji 2026-01-23 09:11:22 2026-01-23 09:11:25 2026-01-27 15:24:26 0000-00-00 00:00:00 0 0 0 Str. 103-118 no. 1 Vol. 14 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2026-01-09 2232-5131 2350-4226 https://doi.org/10.4312/as.2026.14.1.103-118 RAZ_Liang_Yuchen_0.pdf RAZ_Liang_Yuchen_0.pdf 1 25E02CF7D701F7745F2C54A0C6091509 ee24b5b2162d2d7ecda443b552865b956e018fbbbb6ca073de5af56a6dff0286 52af080b-f833-11f0-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=226074 https://journals.uni-lj.si/as/article/view/23220 0 dce26b84-fb8b-11f0-a1ba-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=226295 Filozofska fakulteta 0 0 0