20.500.12556/RUL-177992 Prehranske prakse in identitete v fitnes kulturi: analiza vsebin na Instagramu in TikToku magistrsko delo Nutritional practices and identities in fitness culture: a content analysis on Instagram and TikTok Magistrsko delo proučuje, kako vsebine na družbenih omrežjih Instagram in Tiktok soustvarjajo prehranske prakse ter oblikujejo identitetne pozicije znotraj fitnes kulture. Čeprav je vpliv družbenih omrežij na prehranske navade predmet številnih raziskav, se večina študij osredotoča na širše prehranske trende, na mladostnike kot ranljivo skupino ali na motnje hranjenja. Manj pozornosti pa je namenjene specifičnemu presečišču med fitnes kulturo, prehranskimi praksami in digitalnimi reprezentacijami, čeprav prav ta prostor zaznamuje sodobne diskurze o telesu, zdravju in življenjskem slogu. Premalo je raziskano, kako se ti procesi manifestirajo znotraj fitnes kulture, kjer se hrana razume ne le kot vir energije, ampak tudi kot sredstvo za doseganje estetskih ciljev, izražanje samodiscipline in signaliziranje statusa. Skozi teoretično raziskavo in izvedbo analize vsebine, rezultati kažejo, da prehranske prakse delujejo kot statusni označevalci, ki se prek platform pretvarjajo v simbolni kapital. V tem okviru delo osvetljuje načine, kako digitalne platforme prek vizualnih in besedilnih strategij vplivajo na oblikovanje prehranskih norm in identitetnih praks. Zaključek poudari pomen discipline, zdrave prehrane in implicitnega poudarka na telesu. The master's thesis examines how content on social networks Instagram and Tiktok co-create dietary practices and shape identity positions within fitness culture. Although the impact of social networks on dietary habits is the subject of numerous studies, most studies focus on broader dietary trends, on adolescents as a vulnerable group, or on eating disorders. Less attention is paid to the specific intersection between fitness culture, dietary practices, and digital representations, although this space marks contemporary discourses about the body, health, and lifestyle. There is insufficient research on how these processes manifest within fitness culture, where food is understood not only as a source of energy, but also as a means to achieve aesthetic goals, express self-discipline, and signal status. Through theoretical research and content analysis, the results show that dietary practices act as status markers that are transformed into symbolic capital through platforms. In this context, the work sheds light on the ways in which digital platforms influence the formation of dietary norms and identity practices through visual and textual strategies. The conclusion emphasizes the importance of discipline, healthy eating, and the implicit gift of the body. fitnes kultura prehranske prakse identitetne pozicije ekonomija pozornosti kapital fitness culture nutritional practices identity positions attention economy capital true true false K. Peročević Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-01-15 08:30:03 2026-01-15 08:30:10 2026-01-23 11:56:25 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (137 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:316.74:796.015.132(043.2) 191800 265913859 25505.pdf 25505.pdf 1 D33445AD98BD9BF61BDD261A889DF339 6d18176d1b62b9e37aaefb038f49b1342df8146d54541720f18b461ef42757e5 fdb57f2f-f1e3-11f0-bf92-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=225467 Fakulteta za družbene vede 0 0 0