20.500.12556/RUL-177856 Trolling in social media a deindividuation and contagion perspective Trolling on social media has a profound impact on its victims, yet existing literature offers a limited understanding of the factors driving this behavior. This study applies deindividuation and contagion theories to explore the phenomenon, surveying 337 Facebook users and 275 Instagram users and analyzing the data using SEM-PLS and fsQCA methods. The SEM results indicate that digital anonymity and dispersed collectivity both directly and indirectly impact trolling behavior, mediated by a loss of self-consciousness and a diffused sense of responsibility. The fsQCA analysis reveals four distinct equifinal configurations that predict trolling behavior, one for each platform, providing new insights into the research on trolling. This study contributes to the theoretical understanding of trolling and offers practical implications for addressing this issue. social media internet social responsibility trolling cyberbullying deindividuation contagion PLS fsQCA družbeni mediji internet social responsibility true false true Angleški jezik Slovenski jezik Članek v reviji 2026-01-09 15:06:02 2026-01-09 15:09:28 2026-01-10 04:27:53 0000-00-00 00:00:00 2025 0 0 19 str. iss. 7, article no. 104211 Vol. 62 Nov. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.2:004 0378-7206 10.1016/j.im.2025.104211 243212035 1-s2.0-S0378720625001144-main.pdf 1-s2.0-S0378720625001144-main.pdf 1 7E44629607235073DF9A02F59AC43F6E 10734c3278847a0f4e2a82346f486016842773484add77c2ce64a2e2ac6ac29e a1ad59d5-ed64-11f0-bf92-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=225229 https://www.sciencedirect.com/science/article/pii/S0378720625001144?via%3Dihub 0 8f401437-ed64-11f0-bf92-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=225228 Ekonomska fakulteta 0 0 0