20.500.12556/RUL-177577 Public communication and strategic planning the case of EU Cohesion Policy The article explores how strategic planning is employed to address the governance context of public communication by considering the case of the EU’s Cohesion Policy. We distinguish formal strategic planning (steps and procedures for developing a top-down strategy) from deliberative practices of strategic planning (strategy-as-practice), which enable stakeholder participation in Cohesion Policy governance. It is argued that both approaches should form part of the governance toolkit for public communication to support democratic outcomes. Drawing primarily on qualitative data exploring two regional operational programmes in Slovenia and Ireland, we find mixed results concerning how formal and deliberative planning are integrated into Cohesion Policy communication, in turn affecting its democratic potential. An integrated approach appears easier to implement in decentralised systems like Ireland’s than in centralised ones like in Slovenia. However, stakeholder commitment to deliberative planning does not fully reflect an integrated approach in either country – especially regarding a shared understanding of a communication’s purpose on the EU level. governance Cohesion Policy strategic communication public communication European union strategic planning kohezijska politika strateška komunikacija javno komuniciranje Evropska unija kmetijska politika strateško načrtovanje true false true Angleški jezik Slovenski jezik Članek v reviji 2025-12-24 11:39:14 2025-12-24 11:39:18 2026-06-03 15:02:04 0000-00-00 00:00:00 2026 0 0 Str. 667-688 no. 4 Vol. 48 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3:32:338.4 0703-6337 10.1080/07036337.2025.2537360 244622339 Lovec_Pegan_JEI.pdf Lovec_Pegan_JEI.pdf 1 BF228C5A9461D3165D3D29C4F1C4954C c98affc2cc7ae761cc22971ce4d1d36f06ab68b1f39d32305e31b370b309124c c7764c73-542e-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=234118 https://www.tandfonline.com/doi/full/10.1080/07036337.2025.2537360 0 d2f5d264-542e-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=234119 Fakulteta za družbene vede 0 0 0