20.500.12556/RUL-177403 Daily deal distribution and local destination characteristics data-driven analysis of upmarket Italian hotel online sales practices This paper examines hotels’ use of niche daily deal websites (flash sales) through the lens of external, destination characteristics, aiming to establish relationships between the two. Extant research indicates that both internal and external factors influence the decision-making processes of hotel businesses, yet, to date, this popular practice has been examined only from an internal business perspective. Using web scraping techniques, spatial and census data combined with quantitative analysis, the paper analyses 2741 niche daily deal offerings of 4-and 5-star Italian hotels against destination characteristics. The paper evidences the destination market structure impact on the conduct of hotels related to daily deal use. It shows that destination seasonality, economic tourist reliance, local competition and tourism demand are correlated with the volume and/or depth of discount of hotel offers featured via daily deal websites. This study contributes to the pricing research by empirically evidencing and comprehensively mapping a relationship between localised destination characteristics and hotel discounting behaviour. Italy tourism hotel industry daily deals accommodation online distribution tourism destinations destination characteristics data-driven approach Italija turizem hotelirstvo true false true Angleški jezik Slovenski jezik Članek v reviji 2025-12-22 17:13:52 2025-12-22 17:16:51 2025-12-30 04:06:36 0000-00-00 00:00:00 2025 0 0 Str. 290-300 Vol. 63 Jun. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 1447-6770 10.1016/j.jhtm.2025.03.013 234982915 1-s2.0-S1447677025000464-main.pdf 1-s2.0-S1447677025000464-main.pdf 1 3914357A6EAF279CCEBFC9CE2EEDE68F 8687e5841433ea9f7e5b7cf9d01e3576a9fb6ff79d644ac4d245c609622f4845 1071948f-df51-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=224442 https://www.sciencedirect.com/science/article/pii/S1447677025000464 0 0692a488-df51-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=224441 Ekonomska fakulteta 0 0 0