20.500.12556/RUL-177148 Yugowave and Serbwave on Youtube audience analysis by community detection Yugowave in Serbwave na YouTubu The article examines the phenomenon of Yugowave, including its offshoots, on the YouTube platform. As an online audiovisual genre, which originated from vaporwave and eventually developed independently, it serves as a remediation of collective memory, featuring nostalgic references to the era of the Socialist Federal Republic of Yugoslavia, or the war conflicts that followed its dissolution. Drawing on data from 426 videos and 14,344 comments, we examine the genre’s evolution and map audience communities using the Leiden method on a bipartite network linking commenters to their public YouTube subscriptions. The analysis suggests that the war aesthetics of Serbwave prevail among the videos and its commenters may be described as a wide international audience, predominately holding interests in history, militarism and gaming Članek obravnava pojav Yugowava, vključno z derivati, na spletni platformi YouTube. Z uporabo nostalgičnih referenc na obdobje Socialistične federativne republike Jugoslavije ali na vojne konflikte, ki so sledili njenemu razpadu, ta spletni avdiovizualni žanr, ki izvira iz vaporwava in se je sčasoma razvil po svoje, izvaja remediacijo kolektivnega spomina. Na podlagi podatkov iz 426 videoposnetkov in 14.344 komentarjev preučujemo razvoj žanra ter mapiramo skupnosti gledalcev z uporabo metode Leiden na bipartitnem omrežju, ki povezuje komentatorje z njihovimi javno dostopnimi naročninami na YouTube kanale. Analiza kaže, da med videoposnetki prevladuje žanr vojne estetike Serbwave, komentatorji pa predstavljajo internacionalno občinstvo s prevladujočimi preferencami za zgodovino, militarizem in igričarstvo vaporwave Yugowave Serbwave You Tube community detection community vaporwave Yugowave Serbwave You Tube detekcija skupnosti skupnost true false true Angleški jezik Slovenski jezik Jugoslavija; Srbija; Članek v reviji 2025-12-16 17:10:44 2025-12-16 17:10:47 2025-12-28 04:05:36 0000-00-00 00:00:00 2025 0 0 Str. 199-225 št. 108/109 Letn. 41 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2025-12-01 316.77:077:316 0352-3608 10.51936/dr.41.108-109.199-225 260778755 RAZ_Bobnic_Robert_2025.pdf RAZ_Bobnic_Robert_2025.pdf 1 99E21CF0FC876CE49F9A6F5832186DD6 1006e25cfd866f2a40b3dc6f69800768176ff1a6293e1a7e37fe9d56def7d5ee 58cde81c-da99-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=224018 https://www.sociolosko-drustvo.si/stevilka-108-109/ 1 5a1ff3ae-da99-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=224019 Fakulteta za družbene vede 0 0 0