20.500.12556/RUL-176311 Consumer preferences and barriers in the adoption of drone delivery services a comprehensive analysis Drone parcel delivery is an emerging topic with drone suppliers and retailers concerned due to their challenges and implications. Despite the many advantages associated with the drone delivery service, there are still obstacles to its acceptance by consumers, which is why it is necessary to understand their motivations. This study aims to analyze consumer behavior in the adoption of drone services. Specifically, the study analyzes the influence of perceived ease of use, perceived usefulness, and perceived privacy risk on consumers' attitudes toward drone delivery services and their intention to adopt this service. The sample, collected through a questionnaire, comprises answers from 1,108 Portuguese citizens. The Partial Least Squares method was used to test the purpose of this study. The results suggest that consumers' willingness to adopt drone delivery services is positively affected by the perception of ease of use and usefulness. At the same time, it is negatively influenced by perceived privacy risk. In addition, consumers' attitudes significantly influence consumers' intention to use these services in the future. Geographic adoption of drone delivery services is still limited. This study allows us to deepen our knowledge about the potential consumers of this service, which is very useful for its more universal adoption, and we propose to test the extended TAM model for ease of use of drone technologies by Portuguese consumers. online shopping purchasing consumer behaviour consumer behavior drone delivery services perceived privacy risk (PPR) perceived usefulness (PU) perception of ease of use spletna trgovina nakup vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2025-11-27 18:54:36 2025-11-27 18:57:30 2025-12-20 03:56:48 0000-00-00 00:00:00 2025 0 0 Str. 47-61 Vol. 72 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.1 0018-9391 10.1109/TEM.2024.3494051 215348483 Consumer_Preferences_and_Barriers_in_the_Adoption_of_Drone_Delivery_Services_A_Comprehensive_Analysis.pdf Consumer_Preferences_and_Barriers_in_the_Adoption_of_Drone_Delivery_Services_A_Comprehensive_Analysis.pdf 1 AC667D6B5A4D08F324FF4AF452192A2D 230571d8a061602c6b5ebb747d73c7a9bcf5ec5ba09cd0ad5dc37529bcea257b 038fb8e9-cbba-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=222615 https://ieeexplore.ieee.org/document/10752426 0 09b9c667-cbba-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=222616 Ekonomska fakulteta 0 0 0