20.500.12556/RUL-175358 Platform lethargy relational work perspective on influencer precarity This article examines how influencers establish agency amidst precarious working conditions both on and off platforms. Findings from over 50 in-depth interviews show that influencers in Slovenia do not gain agency through platform-centred practices as described in existing literature. Influencers use platform features with minimal effort across the entire cycle of cultural production, which includes content creation, distribution, and monetisation—a phenomenon referred to as ‘platform lethargy’. Instead, influencers gain agency through diverse income streams and the support of Instagram husbands and family members. Precarity is not alleviated by using intimacy as a tool in practices of relational labour with audiences, but by relational work that connects actual intimate relationships with economic transactions. This study sheds light on the integration of social media platforms into a pre-existing hustling culture and is relevant for the de-westernisation of research on platformised creative work. prekarno delo vplivnice vplivneži internetne platforme platformizacija dela Slovenija true false true Angleški jezik Slovenski jezik Slovenija; Članek v reviji 2025-10-24 12:19:10 2025-10-24 12:19:12 2025-12-10 03:42:15 0000-00-00 00:00:00 2025 0 0 Str. 151-167 issue 1 Vol. 28 Jan. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.7:004.738.5:005.961(497.4) 1367-8779 10.1177/13678779241268208 204403203 Lukan_Cehovin-Zajc_IJCS.pdf Lukan_Cehovin-Zajc_IJCS.pdf 1 D41A85E18940DE05E154280EAD56D06B 71d2e5e440ddef322428bde9ef4d53ee9464a7cf2767b3c10fb6db1fa5e6e6f9 f38daa11-b0c2-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=220836 https://journals.sagepub.com/doi/full/10.1177/13678779241268208 0 fdf88798-b0c2-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=220837 Fakulteta za družbene vede 0 0 0