20.500.12556/RUL-175275 ORGANIZACIJA LOGISTIKE PRI RAZVOJU SPLETNE PRODAJE – PRIMER RASTOČEGA PODJETJA LOGISTICS SERVICE ORGANIZATION IN THE DEVELOPMENT OF ONLINE SALES - THE CASE OF A GROWING COMPANY V diplomski nalogi smo obravnavali značilnosti logistike v mladem, razvijajočem se podjetju SWY, ki deluje na področju spletne prodaje športnih oblačil. Namen raziskave je bil analizirati ključne logistične procese – notranjo logistiko, nabavo, skladiščenje, distribucijo in poprodajno logistiko – ter ugotoviti, kako se podjetje SWY prilagaja tržnim razmeram in izzivom v oskrbovalni verigi. Logistika vključuje načrtovanje, organizacijo in izvajanje vseh logističnih procesov, informacij in storitev. V teh procesih pogosto prihaja do zapletov, zato smo v nalogi raziskali trg, tok blaga ter obstoječa tveganja, in poiskali strategije, ki bi lahko pripomogle k nadaljnjemu razvoju logističnih zmogljivosti podjetja. Na podlagi analize logističnih procesov smo oblikovali predloge za izboljšave, ki lahko prispevajo k večji učinkovitosti in stabilnosti poslovanja ter k večjemu zadovoljstvu kupcev. In this thesis, we examined the characteristics of logistics in the young and developing company SWY, which operates in the field of online sales of sportswear. The aim of the research was to analyze key logistics processes – internal logistics, procurement, warehousing, distribution, and after-sales logistics – and to determine how SWY adapts to market conditions and challenges within the supply chain. Logistics includes the planning, organization and implementation of all logistics processes, information flows and services. These processes are often accompanied by complications; so we explored the market, the flow of goods, and existing risks, and looked for strategies that could contribute to the further development of the company's logistics capabilities. Based on the analysis of logistics processes, we formulated improvement proposals that can increase the efficiency and stability of business operations and increase customer satisfaction. SWY logistika nišno podjetje logistični podsistemi in procesi SWY logistics niche company logistics subsystems and processes true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-10-23 08:45:21 2025-10-23 08:45:24 2025-12-09 03:52:36 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 42737 254862595 16570.pdf 16570.pdf 1 7E7739CAAF95FDBAC68E003C4E3BFD95 cbc2b28a3e5c69c03612a0b5c159c037a5921a62257b7e342922acf2450bea24 90ee932a-afdb-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=220707 Fakulteta za pomorstvo in promet 0 0 0