20.500.12556/RUL-175009 Situational dependence of internal communication channels This study examined the effectiveness of face-to-face and digital channels in internal communication within a large telecommunications company from the perspectives of media richness and affordance. In three experiments, the two types of channels were compared in terms of satisfaction, engagement, emotional and mental fatigue, and retention in contexts in which the topic of communication was emotionally neutral ("healthy eating habits in the workplace") or negative ("unhealthy eating habits observed among employees"). In the neutral context, face-to-face communication fostered engagement with the message and information retention, consis- tent with its ability to offer richness and immediacy that can enhance impact on the listener. Conversely, video-based digital communication outperformed face-to-face communication in the negative context by reducing emotional intensity and enhancing retention, emphasizing the importance of emotional detachment in effective communication. These findings highlight that the effectiveness of a given channel of internal communication depends on the situation and that face-to-face communication may not always be the most effective channel for emotionally negative situations. Our work demonstrates the need to adopt the employee’s perspective when theorizing and implementing internal communication strategies. digital communication hybrid workplaces internal communication media affordances perspective media richness theory digitalne komunikacije true false true Angleški jezik Slovenski jezik Članek v reviji 2025-10-13 13:28:52 2025-10-13 13:28:59 2025-12-03 03:42:48 0000-00-00 00:00:00 2025 0 0 11 str. issue 4, [article no.] 102608 Vol. 51 Nov. 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.57:004 1873-4537 10.1016/j.pubrev.2025.102608 252933891 Gerdina_et_al_PRR.pdf Gerdina_et_al_PRR.pdf 1 209191FDB74E61F1B7D5EE2A853E8C12 48d51a8e7b2eccf15aeb26262f76edadcd1858598cad014db7f990f17b8b2900 f30a2f98-a827-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=219934 https://www.sciencedirect.com/science/article/pii/S0363811125000700 0 009c56f5-a828-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=219935 Fakulteta za družbene vede 0 0 0