20.500.12556/RUL-174687 Od »fitspiration« do »body positivity« percepcija telesa v digitalni medijski sferi From »Fitspiration« to »Body Positivity« Body Perception in the Digital Media Sphere Na percepcijo telesa vpliva družbenozgodovinski kontekst, ki predvsem preko medijskega diskurza ustvarja in reproducira telesne lepotne ideale. Danes se to dogaja predvsem preko družbenih medijev, kot so TikTok, Instagram in Facebook. V ospredju sta dva takšna ideala, ki tekmujeta za hegemonijo: »fitspiration«, ki idealizira vitko, športno in fit postavo, ki naj bi odražala strogo disciplino in zdrav življenjski slog, ter »body positivity«, ki spodbuja sprejemanje teles, ne glede na videz in velikost. Namen zaključnega dela je odgovoriti na vprašanje, kako predstavniki_ce gibanja »body positivity« oblikujejo svoj diskurz na družbenih medijih v odnosu do »fitspiration«. Kritična diskurzivna analiza desetih objav treh vplivnic na TikToku je pokazala, da se te neposredno odzivajo na »fitspiration« s kritiko njegove usmerjenosti v preoblikovanje telesa po prevladujočih družbenih pričakovanjih. Diskurz vplivnic je izrazito spolno zaznamovan. Ustvarjajo ga ženske in nagovarja predvsem ženske, druge spolne identitete pa so prisotne le obrobno. Prisotna je intersekcijska dimenzija (rasa, starost, spolna usmerjenost), a ostaja v ozadju, saj je glavni poudarek na telesnem videzu in lepoti. Odsotni sta tudi razredna in feministična refleksija, zato diskurz ne presega okvirja telesne privlačnosti, temveč nehote prispeva k objektivizaciji ženskih teles. TikTok se tako kaže kot prostor, kjer se hegemonija telesnih idealov stalno (re)producira, pri čemer prevladujejo privilegirani glasovi. Body perception is influenced by the socio-historical context, which, primarily through media discourse, creates and reproduces bodily beauty ideals. Today, this happens mainly through social media platforms such as TikTok, Instagram, and Facebook. At the forefront are two competing ideals striving for hegemony: “fitspiration”, which idealizes a slim, athletic, and fit body that is believed to reflect strict discipline and a healthy lifestyle, and “body positivity”, which promotes acceptance of bodies regardless of appearance and size. The aim of this thesis is to answer the question of how representatives of the »body positivity« movement shape their discourse on social media in relation to “fitspiration”. A critical discourse analysis of ten posts by three influencers on TikTok revealed that they directly respond to “fitspiration” by criticizing its orientation toward reshaping the body according to dominant societal expectations. The influencers’ discourse is strongly gender-marked. It is created by women and primarily addresses women, while other gender identities are only marginally present. An intersectional dimension (race, age, sexual orientation) is present but remains in the background, as the main emphasis is placed on physical appearance and beauty. Class and feminist reflection are also absent, which is why the discourse does not transcend the framework of bodily attractiveness but instead inadvertently contributes to the objectification of women’s bodies. TikTok thus emerges as a space where the hegemony of bodily ideals is constantly (re)produced, with privileged voices prevailing. body positivity fitspiration telesni ideal družbeni mediji TikTok body positivity fitspiration body ideal social media TikTok true false false [Š. Korenjak] Slovenski jezik Angleški jezik Zaključna naloga 2025-10-09 07:16:19 2025-10-09 07:16:26 2025-11-27 03:37:55 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 41 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 305:316.77 599255 254999299 59317.pdf 59317.pdf 1 27A68CFF96A41FF2DBFAE10677620073 6dd36f2fb978400b5e5a69afb6053f25d14472e7653f79147d5260a702b8f11e ddea448f-a4ce-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=219563 Filozofska fakulteta 0 0 0