20.500.12556/RUL-174655 Enhancing the hybrid media system model the role of critical theory in media and communication research In this article, we propose a theoretical reconceptualization of the hybrid media system model by introducing structural and material conditions of contemporary media sphere with reference to critical theory. Our main thesis is based on the principle of historicization and the concept of social relations. Using this framework, we demonstrate that those who wield dominant power within the neoliberal capitalist economy also have influence over the logic of the hybrid media system. Following the premise that the “agency” is constrained by hierarchical social relations, we enhance the hybrid media system model to explicate not only cases where digital media have enabled successful civic activism leading to social change but also cases where newer digital technologies reinforce pre-existing social relations of power and subordination. The main contribution of the article is to show that critical theory strengthens the explanatory power of the current eclectic-empirical media models without fundamentally undermining their foundations. hibridni medijski sistemi kritična teorija historični materializem medijska logika moč true false true Angleški jezik Slovenski jezik Članek v reviji 2025-10-08 10:11:44 2025-10-08 10:11:51 2025-11-26 03:52:05 0000-00-00 00:00:00 2025 0 0 Str. 55-69 no. 1 Vol. 40 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77 0267-3231 10.1177/02673231241306249 222916611 Pajnik_Smrdelj_EJC.pdf Pajnik_Smrdelj_EJC.pdf 1 619AEEF2BE6354B4D9517ADDE9F34981 0410f91161765773eb0a0d76301659a739f6e7ddc032ba0090d44dae64705e9d dc039c44-a41e-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=219506 https://journals.sagepub.com/doi/10.1177/02673231241306249 0 e8fcf2dc-a41e-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=219507 Fakulteta za družbene vede Filozofska fakulteta 0 0 0