20.500.12556/RUL-173496 Družbeni mediji kot nova fronta na informacijskem bojišču: vloga Instagrama pri konstrukciji diskurza o vojni v Gazi magistrsko delo Social media as a new frontline on the information battlefield: the role of Instagram in constructing the discourse on the war in Gaza Magistrska naloga analizira vlogo družbenih omrežij, zlasti Instagrama, pri konstrukciji diskurza o izraelsko-palestinskem konfliktu, s poudarkom na zadnji vojni v Gazi. Teoretični okvir vključuje teorijo diskurza, multimodalno analizo ter razumevanje medijev kot orodja moči, ki s svojo selektivnostjo in arhitekturo pomembno vplivajo na to, kateri pomeni prevladajo v javnem prostoru. Raziskava se osredotoča na vplivneža Motaza Azaizo in Bisan Owda ter kvalitativno preučuje šest objav v mesecu maju 2025, ki so imele največ všečkov, saj te odražajo najmočnejši afektivni odziv sledilcev in s tem največjo potencialno vpetost v oblikovanje diskurza. S kombinacijo kritične diskurzivne in multimodalne analize pokaže, kako te objave konstruirajo reprezentacije nasilja, trpljenja in odpora. Rezultati kažejo, da Instagram s svojo emocionalno in vizualno arhitekturo omogoča vzpostavljanje alternativnih narativov, a hkrati tudi arhitekturno omejuje raznolikost odzivov in vidnost vsebin. Vplivneža v digitalnem prostoru nastopata kot civilna novinarja, ki dokumentirata humanitarno krizo in obenem artikulirata politični odpor. Raziskava osvetljuje diskurzivne boje za pomen v času vojne in poudari moč marginaliziranih glasov, ki se kljub omejitvam platform vključujejo v politično artikulacijo skozi digitalne medije. The master's thesis analyzes the role of social media, particularly Instagram, in constructing discourse on the Israeli-Palestinian conflict, with a focus on the most recent war in Gaza. The theoretical framework includes discourse theory, multimodal analysis, and an understanding of media as instruments of power that, through their selectivity and architecture, significantly shape which meanings dominate public space. The research focuses on influencers Motaz Azaiza and Bisan Owda, and qualitatively examines six posts from May 2025 that received the highest number of likes, as these reflect the strongest affective response from followers and, consequently, the greatest potential engagement in discourse formation. Through a combination of critical discourse analysis and multimodal analysis, the study reveals how these posts construct representations of violence, suffering, and resistance. The findings show that Instagram’s emotional and visual architecture enables the emergence of alternative narratives, while simultaneously imposing architectural limitations that restrict the diversity of responses and the visibility of certain content. The two influencers act as citizen journalists in the digital space, documenting the humanitarian crisis while simultaneously articulating political resistance. The research sheds light on discursive struggles over meaning in times of war and highlights the power of marginalized voices that, despite the limitations of the platform, engage in political articulation through digital media. družbeni mediji diskurz Instagram multimodalna analiza social media discourse Instagram multimodal analysis true true false A. Burgić Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-18 07:30:29 2025-09-18 07:30:33 2025-11-10 03:30:00 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (96 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5(043.2) 180245 251807491 20271.pdf 20271.pdf 1 4C4DBB9FC9EC77A9577516928CAAE8FA a8f5ef580280694ab6d4175c142b26c38ffd7349aca97574c3a0af9b17cecf48 6c9f9b59-9450-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=218011 Fakulteta za družbene vede 0 0 0