20.500.12556/RUL-173240 Spodbujanje bralne kulture skozi zgodbo in poučna doživetja v naravi - primer Pravljično-doživljajske transverzale po Sloveniji magistrsko delo Promoting reading culture through storytelling and educational experiences in nature – the case of the Slovenian Outdoor Family Adventure Trails Magistrsko delo se osredotoča na raziskovanje promocije branja skozi trženje družinskega turizma, s poudarkom na doživljanju zgodbe in ob upoštevanju konkretnega primera Pravljično-doživljajske transverzale po Sloveniji. V zadnjih desetih letih se je družinski turizem v Sloveniji dodobra razvil in pridobil na pomenu, kar vse več družin privablja na dostopne, zanimive in izobraževalne izkušnje, ki nudijo kvalitetno preživljanje skupnega prostega časa. Povezovanje zgodbe z doživetji v naravi in resničnimi kraji omogoča ustvarjanje edinstvenih in privlačnih turističnih ponudb, kar pa v konkretnem primeru s podporo slikanic in didaktičnih beležk predstavlja tudi pomemben dejavnik pri ohranjanju zdrave bralne kulture med mladimi v družbi. Z raziskovanjem tega področja je naloga osvetlila, kako lahko Slovenija s svojo bogato ponudbo še naprej izkorišča svoj bogat potencial na inovativne načine skozi doživljanje zgodb in s tem prispeva k rasti družinskega turizma v regiji ter ob vsem tem doprinese k razvoju bralne kulture, ki v zadnjih letih predvsem zaradi digitalizacije globalno nazaduje. This master’s thesis focuses on exploring the promotion of reading through the marketing of family tourism, with an emphasis on experiential storytelling and considering the specific case of the Slovenian Outdoor Family Adventure Trails. Over the past ten years, family tourism in Slovenia has significantly developed and gained importance, attracting more and more families to accessible, engaging, and educational experiences that offer opportunities for spending quality family time. Connecting stories with experiences in nature and real locations enables the creation of unique and appealing tourist offers, which are in this particular case supported with picture books and didactic notebooks. This also represents an important factor in preserving a healthy reading culture among young people in society. By researching this field, the thesis highlights how Slovenia, with its rich offerings, can continue to harness its great potential in innovative ways through storytelling experiences, thereby contributing to the growth of family tourism in the region and simultaneously supporting the development of a reading culture that has been declining globally in recent years, mainly due to digitalization. spodbujanje branja bralna kultura družinski turizem doživljajskost zgodbe promoting reading reading culture family tourism experiential storytelling true true false T. Grilc Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-15 07:30:34 2025-09-15 07:30:41 2025-11-07 03:42:40 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (120 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 028:338.48-2-055.5/.7(497.4)(043.2) 180003 251259139 20324.pdf 20324.pdf 1 7110182DB03784EDC488894B66B13631 501874d86961a66a7fb4739914226c9027afadb1403e137c0dda8fd7737131cf f3b699f2-91f4-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=217433 Fakulteta za družbene vede 0 0 0