20.500.12556/RUL-173099 Vpliv podjetij na oblikovalce politik in uvedba novih tehnologij v Evropski Uniji magistrsko delo The influence of companies on policymakers and adoption of new technologies in the European Union Blockchain tehnologija prinaša varnost, transparentnost in decentralizacijo, kar izboljšuje poslovne procese v različnih industrijah. V okviru magistrske naloge je bila preučena implementacija tehnologije v podjetjih v Evropski uniji, s posebnim poudarkom na njenem vplivu na konkurenčnost, inovativnost in odnos podjetij do oblikovalcev politik. Analiza temelji na študiji primerov štirih podjetij - Santander, Maersk, EnergiMine in Siemens, ki so uspešno vključila tehnologijo v svoje poslovne modele. Raziskava je pokazala, da tehnologija prinaša ključne prednosti, kot so povečana varnost, transparentnost in decentralizacija, kar pomembno prispeva k optimizaciji poslovnih procesov, zmanjšanje stroškov in večje zadovoljstvo strank. Podjetja so se izkazala tudi kot aktivni akterji v oblikovanju regulativnega okolja, saj so sodelovala z evropskimi regulatorji ter lobirala za zakonodanje spremembe, ki so omogočile hitrejšo in varnejšo uporabo tehnologije. Kljub pomembnim prednostim se podjetja srečujejo z izzivi, kot so regulativna negotovost, pomanjkanje standardizacije in visoki začetni stroški implementacije. Vendar raziskava potrjuje, da blockchain tehnologija ponuja velike priložnosti za rast, digitalno transformacijo in dolgoročno konkurenčno prednost evropskih podjetij. Glavni zaključek je, da je aktivno sodelovanje podjetij pri oblikovanju politik, skupaj z nenehnimi tehnološkimi inovacijami, ključno za trajnostno vključevanje blockchain tehnologije v poslovno okolje EU. Blockchain technology brings security, transparency, and decentralization, which enhance business processes across various industries. This master's thesis examined the implementation of the technology in companies within the European Union, with a particular focus on its impact on competitiveness, innovation, and the relationship between businesses and policymakers. The analysis is based on case studies of four companies - Santander, Maersk, EnergiMine, and Siemens - that have successfully integrated blockchain into their business models. The research revealed that blockchain offers key advantages such as increased security, transparency, and decentralization, which significantly contribute to optimizing business processes, reducing costs, and improving customer satisfaction. These companies have also emerged as active players in shaping the regulatory environment by collaborating with European regulators and lobbying for legislative changes that have enabled faster and safer adoption of the technology. Despite these benefits, businesses still face challenges such as regulatory uncertainty, lack of standardization, and high initial implementation costs. However, the study confirms that blockchain technology presents significant opportunities for growth, digital transformation, and long-term competitive advantage for European enterprises. The main conclusion is that active business involvement in policymaking, combined with continuous technological innovation, is essential for the sustainable integration of blockchain technology into the EU’s business environment. lobiranje blockchain novi poslovni modeli nova tehnologija zakonodaja v EU lobbying blockchain new business models new technology legislation in EU true true false P. Bregar Bastar Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-13 07:30:14 2025-09-13 07:30:20 2025-11-03 03:58:52 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (67 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658:328.184(043.2) 179964 251055875 20100.pdf 20100.pdf 1 6A138ACDCF5C0C48FD9B331CA3BB2646 d77a076dc5402453757494aab710479e0a2f2097a44dea4d7df0511d85652f4f 92aafde5-9062-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=217268 Fakulteta za družbene vede 0 0 0