20.500.12556/RUL-172786 Preoblikovanje celostne grafične podobe podjetja Vuitea Redesigning corporate identity of Vuitea company Vuitea d.o.o., družba za poslovno svetovanje, je majhno podjetje, ki se ukvarja s prodajo nepremičnin na Gorenjskem in v okolici. Obstoječi logotip slabo predstavlja, s čim se podjetje ukvarja, zato so se v upanju, da dosežejo boljšo prepoznavnost, odločili za njegovo prenovo. Namen diplomskega dela je ustvariti novo celostno grafično podobo navedenega podjetja. V teoretičnem delu smo opredelili pojem celostna grafična podoba in se spoznali z glavnimi vizualnimi elementi, ki prispevajo k njeni podobi in percepciji (med njih sodijo logotip, slogan, uporabljene barve in pisava) ter spoznali postopek, pogoste razloge in možne zaplete pri prenovi celostne grafične podobe. Nato smo v eksperimentalnem delu opravili pregled in analizo logotipov konkurenčnih podjetij. Predstavili smo podjetje Vuitea d.o.o. ter preučili njegov obstoječi logotip z uporabo likovne analize. Na koncu smo s pomočjo programov Procreate, Adobe Illustrator in Adobe InDesign izdelali novo celostno grafično podobo ter podrobno opisali idejo in postopek njene izdelave. Nova celostna grafična podoba vsebuje poleg logotipa, ikon in vzorca tudi poslovno-promocijske tiskovine, in sicer poslovno vizitko, dopisni list in nalepke. Oblikovali smo tudi elektronski podpis in žig. Projekt izdelave celostne grafične podobe podjetja Vuitea d.o.o. smo zaključili z ovrednotenjem njene prenove s strani lastnika podjetja, ki se je strinjal, da je prenovljen logotip primernejši od obstoječega in opazovalcu hitreje sporoči, s čim se podjetje ukvarja, kar je bil tudi eden izmed glavnih ciljev tega diplomskega dela. Vuitea d.o.o., a business consultancy company, is a small company dealing with the sale of real estate in the Gorenjska region and its surrounding area. Their current logo is a poor representation of what the company does, so they have decided to redesign it in the hope of achieving better recognition. The aim of the diploma thesis is to create a new corporate identity for the company. In the theoretical part, we defined the concept of corporate identity and learned about the main visual elements that contribute to its image and perception (these include the logo, the company name, the slogan, the colours used and the typography). We also learned about the process, common reasons and possible complications that may occur during the redesigning of a brand identity. In the experimental part, we carried out a review and analysis of the logos of the competing companies and presented the company Vuitea d.o.o. and examined their current logo using visual analysis. Finally, we used Procreate, Adobe Illustrator and Adobe InDesign to create a new integrated graphic design, describing in detail the idea and the process of its creation. In addition to the logo, the new corporate identity also includes icons, that can be turned into a pattern, and business and promotional printed materials, namely a business card, a letterhead and stickers. We also designed an electronic signature and stamp. The project of creating an integrated visual identity for Vuitea d.o.o. was finalised with the evaluation of the redesigned corporate identity by the company's owner. He has determined that the redesigned logo is more appropriate than the previous one because it communicates more quickly to the observer what the company does, which was one of the main objectives of this thesis. celostna grafična podoba prenova celostne grafične podobe logotip nepremičninska agencija Vuitea d.o.o. corporate identity re-design of corporate identity logo real estate agency Vuitea d.o.o. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-11 09:02:12 2025-09-11 09:02:13 2025-10-24 03:39:36 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 107501 25706.pdf 25706.pdf 1 B280D18DB00016AA3E22731DDEEADD0C 1844e4666325c12ca41547ac8263bc62701cf10c290c3d5829a9c2b2324bdd13 14d28890-8edd-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=216833 Naravoslovnotehniška fakulteta 0 0 0