20.500.12556/RUL-172778 Oblikovanje in produkcija komunikacijskih gradiv za pripravo Stanovanjske strategije Občine Kranjska Gora Development and production of communication materials for Housing strategy of Kranjska Gora Municipality Diplomsko delo se ukvarja z oblikovanjem in produkcijo materialov za projekt Stanovanjska starategija Občine Kranjska Gora. Cilji so vključevali prikaz procesa oblikovanja grafične podobe, izdelavo tiskanih in digitalnih komunikacijskih materialov ter priprave fotografskega in video gradiva. Namen dela je bil javnosti na jasen in privlačen način predstaviti ključne informacije o projektu ter spodbuditi njihovo aktivno sodelovanje. Teoretični del opisuje proces oblikovanja in temeljna načela grafičnega oblikovanja. Predstavljeni so osnovni elementi, ki sestavljajo celostno grafično podobo in glavni digitalni ter tiskani komunikacijski materiali. V eksperimentalnem delu je bil najprej opredeljen pomen celostne grafične podobe pri nagovarjanju ciljne publike, nato pa je bil prikazan še celoten postopek njene izdelave. Predstavljena sta bila projekt in naročnik, saj je bilo sodelovanje z njim ključno za nadaljnji razvoj vsebin. Izvedena je bila analiza vizualnih podob podobnih projektov v Sloveniji in tujini, ki je služila kot podlaga za nadaljnje oblikovanje. Sledil je razvoj grafične podobe, ki je vključeval izdelavo logotipa, izbor barvne palete in osnovne pisave. Oblikovana so bila različna komunikacijska gradiva, od plakatov za promocijo javne razprave do digitalnih objav za družbena omrežja in spletno mesto občine. Poleg tega so bili pripravljeni še končna publikacija strategije, predstavitveni video in fotografska zbirka. Diplomsko delo ponuja vpogled v proces oblikovanja vsebin za družbeno angažirane projekte in poudarja, da dobro zasnovana in usklajena vizualna komunikacija pomembno prispeva k prepoznavnosti projekta, večji razumljivosti vsebin in boljši vključenosti prebivalcev. This diploma thesis focuses on the development and production of communication materials for Housing strategy of Kranjska Gora Municipality. The objectives included presenting the process of creating a visual identity, producing printed and digital communication materials, and preparing photographic and video content. The purpose of the work was to present the main aspects of the project to the public in a clear and appealing way and to encourage active public participation. The theoretical part describes the design process and the fundamental principles of graphic design. It introduces the basic elements that constitute a visual identity, as well as the main digital and printed communication materials. The experimental part first outlined the importance of a coherent visual identity in addressing the target audience, followed by a detailed description of its development process. The next step involved introducing the project and the client, highlighting the importance of collaboration for the further development of the content. An analysis of the visual identities of similar projects in Slovenia and abroad was carried out, serving as a foundation for the design development. This was followed by the creation of the visual identity, which included the development of a logotype, the definition of a color palette, and the selection of primary typography. Various communication materials were produced, from posters promoting the public discussion to digital posts for social media and the municipal website. Additionally, the final project publication, a promotional video, and a photographic collection were prepared to support the overall communication strategy. The thesis provides an insight into the process of creating communication materials for socially engaged projects and emphasizes the importance of consistent visual communication in enhancing project visibility, improving the comprehensibility of information, and fostering greater engagement among the public. stanovanjska strategija celostna grafična podoba komunikacijski materiali fotografija video oblikovanje housing strategy visual identity communication materials photography video production design true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-11 09:01:46 2025-09-11 09:01:47 2025-10-23 03:55:44 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 107493 25418.pdf 25418.pdf 1 372B2E94DE37923F9C109CAF71E7C35A 924a11831a789ea23836464043c622abf8d909140ceea9d9f0594fbabd79aaf1 0644c687-8edd-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=216824 Naravoslovnotehniška fakulteta 0 0 0