20.500.12556/RUL-172500 Medijsko okvirjanje jedrske energije: analiza novinarskega poročanja MMC RTV Slovenija o projektu JEK2 magistrsko delo The media framing of nuclear energy: analysis of MMC RTV Slovenija news coverage of the JEK2 project Mediji držijo ogledalo družbi in hkrati oblikujejo odsev v njem. S postavljanjem javne agende in prednostnim vrednotenjem tem usmerjajo občinstvo pri tem, o čem naj razmišlja, medtem ko z izbiro virov in okvirjanjem podajajo usmeritve, kako naj razmišlja o posameznih družbenih vprašanjih. Magistrska naloga se osredotoča na okvirjanje jedrske energije, ki na eni strani polarizira javnost po vsem svetu, na drugi pa predstavlja kompleksno interesno polje. Zaradi pomanjkanja osebnih izkušenj in znanja so državljani zelo odvisni od medijev pri oblikovanju stališč o jedrski energiji, težko ocenjujejo vsebino in so posebno dovzetni za organizacijske ideje, ki so v medijskem diskurzu posredovane prek okvirov. Cilj je bil ugotoviti, katere interpretacije jedrske energije so bile ponujene občinstvu spletnega medija MMC RTV Slovenija pred preklicanim referendumom o gradnji drugega bloka Jedrske elektrarne Krško (JEK2) novembra 2024 ter kdo jim je utiral pot v medijski prostor. V kvalitativni analizi novinarskih prispevkov MMC RTV Slovenija so bili identificirani tako projedrski kot protijedrski okviri, s poudarkom na stabilnosti, razvoju in javni odgovornosti. Pred uradnim razpisom referenduma so novinarji pretežno sledili političnim okvirom, po uradni odločitvi o izvedbi referenduma v letu 2024 pa so postali aktivni oblikovalci diskurza. Med viri informacij so prevladovali predstavniki političnih strank, ki imajo v javnem mediju a priori zagotovljen dostop do najbolj definirajočih delov člankov in privilegirano vlogo pri opredeljevanju javnih vprašanj. The media both reflect society and shape its reflection. Through agenda-setting and priming, they direct the audience on what to think about, while through source selection and framing they provide guidelines on how to think about social issues. The master's thesis focuses on the framing of nuclear energy – a topic that polarizes the public globally and represents a complex area of interest. Due to a lack of personal experience and knowledge, citizens are highly dependent on the media to form their opinions on nuclear energy and are particularly susceptible to organizational ideas conveyed through media frames. The aim of the thesis was to examine the interpretations of nuclear energy presented to the audience of the online media outlet MMC RTV Slovenija in the lead-up to the referendum on the construction of the second unit of the Krško Nuclear Power Plant (JEK2) in November 2024, as well as to identify the actors who paved them the way into the media discourse. A qualitative analysis of MMC RTV Slovenija’s journalistic articles revealed both pro-nuclear and anti-nuclear frames, with an emphasis on stability, development, and public responsibility. While journalists primarily echoed political frames before the official announcement of the referendum, they began to take on a more active role in shaping the discourse once the formal decision to hold the referendum in 2024 was made. Political party representatives dominated as sources of information, showcasing their guaranteed access to the most defining parts of the articles and their privileged role in defining public issues. jedrska energija okvirjanje referendum spletni medij JEK2 nuclear energy framing referendum online media JEK2 true true false D. Valenčič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-07 07:30:11 2025-09-07 07:30:16 2025-10-14 03:49:36 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (107 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 070:621.039(043.2) 179236 250482947 20076.pdf 20076.pdf 1 5C6B3AAD6DF099F845D67E5D6F83A40A 279e50acbcbcbed32aa47016350cf057330f25537014ae2f0b47748a68564433 9523d4bd-8bab-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=216326 Fakulteta za družbene vede 0 0 0