20.500.12556/RUL-172116 Uporaba umetne inteligence v televizijskem novinarstvu magistrsko delo Usage of the artificial intelligence in television journalism Magistrsko delo obravnava vpliv umetne inteligence (UI) na televizijsko novinarstvo v Sloveniji z vidika priložnosti, tveganj in kompetenc, ki bi jih morali novinarji usvojiti v uredništvih informativnih programov. Glavni cilj raziskave je bil proučiti, kako UI vpliva na kakovost in verodostojnost novinarskih vsebin ter katere novinarske naloge lahko prevzame, ne da bi pri tem ogrozila etična in profesionalna načela. Analiza temelji na kombinaciji pregleda internih smernic uporabe umetne inteligence v dveh medijskih hišah (RTV Slovenija in Planet TV) ter na polstrukturiranih intervjujih s sedmimi novinarji in uredniki. Ugotovitve kažejo, da je uporaba umetne inteligence v uredništvih še omejena in da se uporablja predvsem pri rutinskih opravilih, kot so prevodi ali za raziskovanje in pomoč pri pridobivanju idej. Samo ustvarjanje vsebin pa ostaja v človeški domeni. Intervjuvanci izpostavljajo potrebo po preverjanju informacij za UI, označevanju avtomatiziranih vsebin, odgovornosti ter etični rabi orodij, zlasti v luči manipulacij globokih ponaredkov. Ključne kompetence prihodnosti vključujejo digitalno pismenost, kritično presojo in razumevanje delovanja algoritmov; sama prihodnost televizijskega novinarstva pa ne pomeni nujne nadomestitve novinarjev, urednikov ali voditeljev z umetno inteligenco, temveč sobivanje, kjer umetna inteligenca podpira delo človeka, a ne nadomešča njegove ustvarjalnosti, kritične presoje ali etike. The master's thesis explores the impact of artificial intelligence (AI) on television journalism in Slovenia, focusing on the opportunities, risks, and future competencies of journalists in newsrooms of informative programs. The main aim of the research was to examine how AI affects the quality and credibility of journalistic content and which journalistic tasks it can take over without compromising ethical and professional standards. The analysis is based on a combination of internal document reviews from two media houses (RTV Slovenia and Planet TV) and semi-structured interviews with seven journalists and editors. The findings show that the use of artificial intelligence in newsrooms is still limited and primarily employed in routine tasks, such as translations or assisting in research and idea generation. The creation of content itself, however, remains in the domain of humans. Interviewees emphasize the importance of verifying information generated by AI, labeling automated content, addressing responsibility, and ensuring ethical use of these technologies, especially in the context of deepfake manipulations. Key future competencies include digital literacy, critical thinking, and understanding how algorithms work. The future of television journalism does not necessarily imply the replacement of journalists, editors, or hosts by AI, but rather coexistence, where AI supports human work without replacing human creativity, judgment, and ethics. umetna inteligenca televizijsko novinarstvo prihodnost kakovost uporaba artificial intelligence television journalism future quality application true true false P. Vehovar Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-09-06 07:30:19 2025-09-06 07:30:25 2025-10-05 04:12:32 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (60 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 075.2:004.8(043.2) 179221 250342659 20317.pdf 20317.pdf 1 734643BF68206B4FCBF4CE71876E44CF 5810882415ad7392790d3de020bb95f942f758327562338f5cd9ad4c825dd12e 70a22888-8ae2-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=215916 Fakulteta za družbene vede 0 0 0