20.500.12556/RUL-172062 Minimalizem v oblikovanju in eksperimentalna primerjava minimalističnih in kompleksnih promocijskih plakatov Minimalism in design and experimental comparison of minimalist and complex promotional posters V diplomskem delu je bila raziskana učinkovitost oblikovanja informacij na promocijskih plakatih z vidika dveh oblikovalskih pristopov: minimalizma in kompleksnosti. Namen raziskave je bil preveriti, kako slogovni razliki vplivata na zaznavanje informacij, estetsko privlačnost, profesionalnost ter čustveni odziv gledalcev. V eksperimentalnem delu je bilo oblikovanih osem plakatov za štiri dogodke (koncert, zabava, literarni večer in izobraževalni sejem), vsak v dveh slogih. Plakati so bili prikazani v spletni anketi, kjer so udeleženci ocenjevali posamezne pare glede na jasnost sporočila, preglednost, čustveni učinek in primernost oblikovanja. Oblikovanje je potekalo z uporabo programov Adobe Illustrator in Procreate, anketa pa je bila izvedena na platformi 1KA. Rezultati raziskave so pokazali, da so kompleksno oblikovani plakati pri večini anketirancev povzročili večji čustveni odziv in bili zaznani kot primernejši za zabavne in informativne dogodke. Minimalistični plakati pa so bili ocenjeni kot bolj profesionalni in verodostojni. Presenetljivo so kompleksni plakati v večini primerov dosegli višjo oceno tudi pri preglednosti in jasnosti. Na podlagi analize je bilo ugotovljeno, da optimalna učinkovitost oblikovanja ni odvisna zgolj od slogovne zasnove, temveč predvsem od vsebine dogodka in pričakovanj publike. Priporoča se uravnotežen pristop, ki združuje preglednost minimalizma z vizualno močjo kompleksnosti za doseganje večje učinkovitosti vizualnega sporočanja. This thesis explores the effectiveness of information design in promotional posters through a comparative analysis of two design approaches: minimalism and complexity. The aim of the research was to examine how stylistic differences influence the perception of information, aesthetic appeal, perceived professionalism, and emotional response from viewers. The experimental part involved the creation of eight posters for four events (concert, party, literary evening, and educational fair), each designed in both minimalist and complex styles. These posters were presented in an online survey, where participants evaluated paired designs based on message clarity, visual readability, emotional impact, and stylistic appropriateness. The posters were created using Adobe Illustrator and Procreate, while the survey was conducted via the 1KA platform. The results revealed that complex posters elicited stronger emotional responses and were more often perceived as suitable for both entertaining and informative events. Minimalist posters, on the other hand, were rated as more professional and trustworthy. Contrary to expectations, complex posters also received higher ratings for clarity and information delivery in several instances. The analysis indicated that design effectiveness is not solely determined by stylistic choices but largely depends on the type of event and audience expectations. A balanced approach is recommended—combining the clarity and structure of minimalism with the visual impact of complexity—to achieve greater efficiency in visual communication. Kompleksno oblikovanje minimalistično oblikovanje oblikovanje informacij percepcija gledalcev promocijski plakat vizualna komunikacija. Complex design minimalist design information design audience perception promotional poster visual communication. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-05 09:01:39 2025-09-05 09:01:42 2025-10-03 04:01:16 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 107063 26045.pdf 26045.pdf 1 8700763B71F6258407710135D666FDDE 68a8270f540cf2dd1282409c8a7b921a47e32d27e18aa5b7ca7476056648595b 071e0a00-8a26-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=215786 Naravoslovnotehniška fakulteta 0 0 0