20.500.12556/RUL-171834 Pregled in analiza ovojnine kozmetičnih izdelkov na trgu A review and analysis of cosmetic products packaging on the market Diplomska naloga obravnava celovit pregled ovojnine kozmetičnih izdelkov, ki predstavlja ključen element ne le zaščite vsebine, temveč tudi uporabniške izkušnje in trženja izdelka. V uvodnem delu smo predstavili osnovne pojme, delitev kozmetične ovojnine, njene sestavne dele ter najpogosteje uporabljene materiale. Poudarili smo tudi pomen varnosti, funkcionalnosti in estetskih lastnosti ovojnine v kozmetični industriji. Namen raziskave je bil zbrati podatke in sistematično analizirati ovojnino izbranih kozmetičnih izdelkov, ki so na voljo na slovenskem trgu. Vzorec je zajemal 180 izdelkov različnih skupin, zbranih z naključnim izborom v dveh večjih drogerijah. Za vsak izdelek smo zabeležili ključne parametre ovojnine, med drugim vrsto vsebnika, volumen, material, prisotnost sekundarne ovojnine, zapirala, aplikatorja ter morebitno zaščito pred prvim posegom. Zbrane podatke smo obdelali s pomočjo programa Microsoft Excel, kjer smo izračunali deleže posameznih kategorij in jih predstavili v preglednicah ter grafih. Ugotovili smo, da je plastika najpogosteje uporabljen material, najpogostejši vsebniki pa so tisti z ozkim vratom. Ovojnina se je večinoma izkazala za funkcionalno prilagojeno vrsti izdelka – na primer pršilke pri izdelkih za zaščito pred soncem in steklena ovojnina pri lakih za nohte. Sekundarna ovojnina je bila prisotna predvsem pri izdelkih, pri katerih je bila večja potreba po dodatni zaščiti oziroma večji površini za označevanje. Raziskava je potrdila, da se ovojnina oblikuje premišljeno in skladno z namenom uporabe. Hkrati smo prepoznali priložnosti za nadaljnje raziskave, zlasti na področju trajnostnih materialov ter povezave med oblikovanjem ovojnine in zaznavano kakovostjo pri potrošnikih. This thesis explores the packaging of cosmetic products, which represents a key element not only in protecting the content, but also in shaping the user experience and marketing appeal. In the introductory part, we presented basic concepts, the classification of cosmetic packaging, its components, and the most commonly used materials. We also emphasized the importance of safety, functionality, and aesthetic characteristics of packaging in the cosmetics industry. The aim of the research was to gather and then systematically analyze the packaging of selected cosmetic products available on the Slovenian market. The sample included 180 products from various categories, randomly selected in two major drugstores. For each product, we recorded key packaging parameters, including the type of container, volume, material, presence of secondary packaging, closure, applicator, and any tamper-evident protection. The collected data were processed using Microsoft Excel, where we calculated the proportions of individual categories and presented them in tables and charts. We found that plastic was the most commonly used material, while containers with a narrow neck were the most prevalent. The packaging was generally functionally adapted to the type of product – for example, spray dispensers for sun protection products and glass containers for nail polish. Secondary packaging was present mainly in products where greater protection or additional space for labelling was required. The research confirmed that packaging is designed deliberately and in accordance with the intended use. We also identified opportunities for further research, particularly in the field of sustainable materials and the relationship between packaging design and perceived product quality among consumers. Kozmetični izdelki materiali ovojnina vsebniki zapirala. Closures containers cosmetic products materials packaging. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-03 08:45:19 2025-09-03 08:45:22 2025-09-22 03:45:48 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 117123 28135.pdf 28135.pdf 1 276E716ADB2FBA586E2BC106175BA89A a14791d1d489b87a1c322aa0c6f7ace6290f47a38fdc1c949b7088caafe7fd97 6af69233-8891-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=215327 Fakulteta za farmacijo 0 0 0