20.500.12556/RUL-171232 Pamela Reif – the ideal subject of neoliberalism? Pamela Reif – idealni subjekt neoliberalizma? magistrsko delo This thesis examines Pamela Reif’s self-presentation on Instagram in the context of Foucault’s concept of technologies of the self and the entrepreneurial self. The aim is to expand this concept by incorporating the category of gender and to analyze Reif’s self-staging through gendered technologies of the self and a gendered entrepreneurial self. The study highlights the central role of media in processes of self-thematization and self-regulation, illustrating the shift from enforced surveillance to voluntary self-presentation. The body and affective life are subjected to optimization in order to construct an athletic, motivated, and happy self. While this self-optimization is framed in terms of freedom, it is deeply embedded in market-driven logics, where individual responsibility functions as depoliticization and a mechanism of personal blame. The thesis concludes that neoliberal subjectivation in the sense of the entrepreneurial self is inherently gendered. Even though the self-entrepreneur appears as a masculine norm, the postfeminist self can be conceptualized as an gendered ideal form of the entrepreneurial self. entrepreneurial self technologies of the self gender self-presentation (Instagram) neoliberal subjectivation podjetniški jaz tehnologije sebstva spol samospoznavanje (Instagram) neoliberalna subjektivacija true true false S. Haider Nemški jezik Angleški jezik Magistrsko delo/naloga 2025-08-20 12:49:50 2025-08-20 12:49:54 2025-10-16 10:47:11 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (108 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 159.923.2:077.5(043.2) 177516 253437443 20764.pdf 20764.pdf 1 5CF9996D9C9025F14EACA9D507C525C4 ac0d25f1659898a016baca816ea90a45115135eb0514ebf48b65cb639028a3f3 4e5e04a9-7db3-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=214380 Fakulteta za družbene vede 0 0 0