20.500.12556/RUL-170677 Vključevanje različnih deležniških skupin v promocijo srednjih šol: primer Gimnazije Franceta Prešerna magistrsko delo Engaging various stakeholder groups in secondary schools promotional activities: the example of Gimnazija Franceta Prešerna S promocijskimi aktivnostmi se morajo zaradi vse večje konkurenčnosti ukvarjati tako podjetja v profitnem kot tudi organizacije v neprofitnem sektorju. Uspešna promocija je zaradi privabljanja uspešnih dijakov in dijakinj pomembna tudi v srednjih šolah, kjer je temeljno, da pri tem sodelujejo različne deležniške skupine. V Sloveniji do sedaj še ni bilo izvedene raziskave, ki bi preučevala, kateri deležniki so najbolj pomembni pri promociji srednjih šol in kako bi jih bilo v to dejavnost relevantno vključiti. V svoji raziskavi se zato ukvarjam z vključevanjem različnih deležniških skupin v promocijo srednje šole. Za primer si izberem Gimnazijo Franceta Prešerna v Kranju, ki se s promocijskimi aktivnostmi ukvarja že več kot 10 let. V magistrskem delu izvedem 13 poglobljenih intervjujev z različnimi deležniki, na podlagi katerih opredelim različne skupine internih in eksternih deležnikov, ki so pomembni pri promociji izbrane šole. Namen raziskave je ugotoviti, kateri deležniki so v promocijo šole najbolj vključeni in na kakšen način so pripravljeni pri njej še bolj aktivno sodelovati. Analiza poglobljenih intervjujev pokaže, da mora biti v promocijo šol vključenih več deležnikov, pri čemer je nujno razumeti njihovo vlogo in njihov odnos do vključevanja vanjo. Kot središčni se izkažejo vodstvo šole, trenutni dijaki, učitelji, starši trenutnih dijakov in osnovnošolci. Vodstvo skrbi za upravljanje promocijskih aktivnosti, trenutni dijaki so tisti, ki jim osnovnošolci najbolj zaupajo, profesorji pa so temelj grajenja dobrega imena šole. Ugotovim tudi, da so starši pomemben podporni steber, čeprav za aktivnejše vključevanje v promocijo niso zainteresirani. Due to increasing competitiveness, both profit-oriented companies and non-profit organizations must engage in promotional activities. Successful promotion is also important in secondary schools, where attracting high-quality students is crucial. In this context, it is essential that various stakeholders participate in the promotion of the school. In Slovenia, no research has yet been conducted to examine which stakeholders are the most important in promoting secondary schools and how they should be involved in a meaningful way. In my research, I focus on involving different stakeholders in the promotion of a secondary school. As a case study, I selected the Gimnazija Franceta Prešerna in Kranj, which has been engaged in promotional activities for over 10 years. In my master’s thesis, I conducted 13 in-depth interviews with various stakeholders, based on which I identified different groups of internal and external stakeholders who play a key role in promoting the selected school. The aim of the research is to determine which stakeholders are most involved in the school’s promotion and in what ways they are willing to engage more actively. The analysis of the in-depth interviews shows that the promotion of schools requires the involvement of multiple stakeholders, and it is essential to understand each stakeholders role in the promotional process and their attitude towards being involved in it. The central stakeholders are revealed to be the school leadership, current students, teachers, parents of current students, and primary school pupils. The leadership is responsible for managing promotional activities, current students are the ones most trusted by primary school pupils, and teachers are the foundation of the school’s good reputation. The study also finds that parents serve as an important supporting pillar, although they are not particularly interested in being more actively involved in promotion. deležniki promocija srednje šole vključenost sodelovanje stakeholders promotion high school engagement cooperation true true false K. Ahčin Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-07-12 08:30:36 2025-07-12 08:30:41 2025-08-07 10:39:25 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (176 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1: 373.5(043.2) 175759 245102851 20022.pdf 20022.pdf 1 3664209E9252CD2A215DDFD2F3A8A962 b1be5af298a55c322b17be23699f4995382205f42381294b1f57683680915be7 d080e73c-5ee7-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=212722 Fakulteta za družbene vede 0 0 0