20.500.12556/RUL-170467 Vloga digitalnih platform pri mladih materah skozi perspektivo teorije rab in zadovoljitev magistrsko delo Digital platforms and young mothers: a uses and gratifications perspective Teorija rab in zadovoljitev, ki je v nalogi osnovno teoretsko izhodišče, temelji na predpostavki, da so posamezniki aktivni uporabniki medijev, ki vsebine izbirajo glede na svoje osebne potrebe, cilje in pričakovanja. Perspektiva raziskovanja množičnih medijev tako ni več osredotočena na vpliv medijev, temveč na to, kako in zakaj jih posamezniki uporabljajo ter katere potrebe pri tem zadovoljujejo (Katz in Blumler, 1974; Ruggiero, 2000). V sodobni družbi digitalne tehnologije, družbena omrežja in spletne skupnosti vse bolj soustvarjajo vsakdanje življenje, zato je teorija aplicirana na digitalno okolje. Naloga je osredotočena na specifično družbeno skupino – mlade matere otrok, starih do pet let – in raziskuje, katere potrebe ta skupina zadovoljuje z uporabo digitalnih platform. Gre za družbeno skupino, ki se zaradi značilnih izzivov zgodnjega materinstva pogosto zateka k digitalnim platformam za iskanje informacij, podpore in občutka povezanosti. V empiričnem delu je izvedena kvantitativna raziskava s spletno anketo, ki ponuja vpogled v njihove vsakdanje digitalne prakse. Analiza je osredotočena na informacijske, socialne in čustvene potrebe, ki jih matere uresničujejo prek vsebin in interakcij na digitalnih platformah. Magistrsko delo prispeva k širšemu razumevanju vloge digitalnih platform v življenju mladih mater na presečišču medijskega, socialnega in starševskega okolja. The uses and gratifications theory, which serves as the theoretical framework of this thesis, assumes individuals to be active media users whose content-related decisions are based on their personal needs, goals, and expectations. The focus of recent research in the field of media has thus shifted from its effects to understanding how and why individuals use media and which needs they aim to fulfil in the process (Katz and Blumler, 1974; Ruggiero, 2000). In contemporary society, digital technologies, social networks, and online communities increasingly shape everyday life, which is why the thesis applies the theory to the digital environment. The thesis focuses on a specific social group – young mothers of children up to the age of five – and explores which needs they seek to fulfil through the use of digital platforms. This group often turns to digital media in response to the challenges of early motherhood, seeking information, support, and a sense of connection. The empirical part of the thesis includes a quantitative online survey, which offers an insight into their everyday digital practices. The analysis highlights informational, social, and emotional needs that mothers fulfil through digital content and interactions. This thesis contributes to a broader understanding of the role of digital platforms in the lives of young mothers at the intersection of media, social environment, and parenting. digitalne platforme teorija rab in zadovoljitev materinstvo starševstvo digital platforms uses and gratifications theory motherhood parenting true true false M. Cizej Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-07-06 08:31:07 2025-07-06 08:31:18 2025-08-04 11:00:12 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (77 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5(043.2) 175640 244721155 19899.pdf 19899.pdf 1 7BDB87FEA215C8741C307BB4C6FFB031 1898c66f235c0210766279e2981452af0227ff8f4944f9898ae7355ff2b66279 ea29a955-5a30-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=212472 Fakulteta za družbene vede 0 0 0