20.500.12556/RUL-170279 Sodelovanje konkurenčnih podjetij v kriznih časih magistrsko delo Coopetition in times of crisis Magistrska naloga obravnava konkurenčno sodelovanje podjetij v krizi, ki zahteva hitro prilagajanje in inovativne odzive. Predmet raziskave je analiza ključnih značilnosti, prednosti in izzivov tovrstnega sodelovanja. Cilj je bil preučiti, kako lahko podjetja z uporabo strategije konkurenčnega sodelovanja izkoristijo komplementarne vire ter zmanjšajo tveganja, ki jih prinaša kriza. Naloga temelji na pregledu relevantne literature in pol-strukturiranih intervjujih. Ugotovitve kažejo, da je konkurenčno sodelovanje v krizi možno in celo koristno, čeprav z določenimi previdnostnimi ukrepi, posebej pomembno pa je tudi, da je slednje pravilno implementirano. Kriza lahko podjetja prisili k sodelovanju in spremembam, ki jim pomagajo krizo preživeti in v nekaterih primerih celo pridobiti konkurenčno prednost kar poveča uspešnost podjetij, vendar mora biti pravno ustrezno oblikovano (jasni in transparentni dogovori) in skladno s konkurenčnim pravom, ki ostaja nespremenjen tudi v krizi. Pomemben faktor je tudi sama izbira partnerja, s katerim so podjetja pripravljena deliti različne vire, odvisno od motivov sodelovanja. Ključni motivi so povečanje obsega ekonomij, znižanje stroškov ter izkoriščanje skupnih virov. Kot demotivacijske razloge podjetja izpostavljajo strah pred deljenjem zaupnih strokovnih znanj, tveganje oportunističnega ravnanja, izgubo nadzora, preveliko odvisnost od konkurenta in izziv hkratnega upravljanja konkurenčno-sodelovalnega odnosa. Uravnotežen in premišljen pristop omogoča podjetjem, da ne le izkoristijo pozitivne učinke, temveč tudi učinkovito zmanjšajo morebitne negativne posledice. Takšno ravnanje je ključnega pomena za trajnostno konkurenčnost podjetja v dinamičnem in vedno bolj zahtevnem poslovnem okolju. The master’s thesis explores competitive collaboration among companies during crises, emphasizing the need for rapid adaptation and innovation. The research analyzes key characteristics, advantages, and challenges of such collaboration, with the goal of understanding how companies can use complementary resources and reduce crisis-related risks. The study is based on a literature review and semi-structured interviews. Findings indicate that competitive collaboration is both possible and beneficial in times of crisis, provided that companies implement precautionary measures and manage the process carefully. Crises can compel companies to collaborate and adapt, helping them not only survive but also potentially gain a competitive advantage and enhance business success. However, such partnerships must be legally appropriate—clear agreements and compliance with competition law are essential, regardless of the crisis situation. The selection of a suitable partner is crucial, as companies must be willing to share resources based on their collaboration motives. Primary motives include achieving economies of scale, reducing costs, and leveraging shared resources. Conversely, companies may be deterred by fears of sharing confidential know-how, the risk of opportunistic behavior, loss of control, excessive dependence on competitors, and the challenge of managing both competition and collaboration simultaneously. A balanced and thoughtful approach allows companies to maximize the positive effects of collaboration while minimizing potential negatives. Ultimately, this strategy is vital for maintaining sustainable competitiveness in an increasingly dynamic and demanding business environment. konkurenčno sodelovanje kriza konkurenca sodelovanje partnerstvo coopetition crisis competition collaboration partnership true true false N. Maretić Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-07-02 15:58:16 2025-07-02 15:58:18 2025-07-24 08:22:00 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (194 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 334.7(043.2) 175415 243633667 20040.pdf 20040.pdf 1 1F596DCAECFAB5F494E04B30362C59E3 2aebef7786a53f9570df898dd73589f7e84f1aef4ddc02a3967d51085e8cfce6 b6121d4f-574a-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=212241 Fakulteta za družbene vede 0 0 0