20.500.12556/RUL-170269 Komuniciranje trajnosti mest in vključenost prebivalcev na digitalnih kanalih magistrsko delo Sustainable communication of cities and citizen engagement on digital channels Trajnostni izzivi od današnje družbe zahtevajo sodelovanje, deljene poglede in kolektivno odločanje glede načinov njihovega reševanja. Pri tem ima velik potencial komuniciranje trajnosti, ki poleg ozaveščanja in informiranja skozi vključujoče pristope spodbuja aktivno sodelovanje pri doseganju sprememb na področju ekološke, družbene in ekonomske dimenzije trajnosti. Za prehod na vključujoče oblike komuniciranja trajnosti naj bi bili ključni digitalni mediji zaradi večje interaktivnosti, dostopnosti in participacije. Kljub temu je področje komuniciranja trajnosti na digitalnih kanalih z vidika komunikologije slabše raziskano, predvsem z vidika mest, ki so za prebivalce najbolj neposredni prostor izvajanja sprememb trajnostnega razvoja. Magistrsko delo zato raziskuje komuniciranje trajnosti mest na digitalnih komunikacijskih kanalih. Skozi kvalitativno študijo primera dveh mest je bil namen ugotoviti, kakšni tipi komuniciranja so uporabljeni in kateri vidiki trajnosti so izpostavljeni, pa tudi, v kolikšni meri je takšna komunikacija vključujoča do prebivalcev. Ugotovitve kažejo, da je komuniciranje trajnosti mest na digitalnih kanalih večinoma enosmerno, z redkimi primeri transformativnega pristopa. Kljub prisotnosti vseh treh dimenzij trajnosti še vedno prevladuje ekološka, cilji trajnostnega razvoja pa so slabo vključeni. Po drugi strani digitalni kanali sicer omogočajo nove oblike povezovanja in interakcije, vendar mesta prebivalce le redko vključujejo v komuniciranje trajnosti. Vključenost prebivalcev je torej še vedno zelo omejena, saj prevladujejo vsebine brez spodbujanja odzivov. Today, sustainability challenges require society to work together, share views and collectively decide how to resolve them. In this regard, sustainability communication has great potential in promoting active participation and collective decision-making in achieving change through inclusive approaches in addition to sharing information and raising awareness about the ecological, social and economic dimensions of sustainability. Digital media could be key in transitioning to inclusive forms of sustainability communication, due to their increased interactivity, accessibility and participation. However, sustainability communication on digital channels is less researched from a communication perspective, especially in the context of cities, which are the most visible spaces for citizens to implement sustainable development changes. Therefore, this work explores the sustainable communication of cities via digital communication channels. Through a qualitative case study of two cities, the aim was to discover what types of sustainability communication are used and which aspects of sustainability are highlighted, as well as to what extent such communication is inclusive towards citizens. The findings show that sustainable communication of cities on digital channels is mostly unidirectional, with few examples of a transformative approach. Despite the presence of all three dimensions of sustainability, the ecological dimension is still dominant, and the SDGs are poorly communicated. On the other hand, while digital channels enable new forms of engagement and interaction, cities rarely involve citizens in sustainability communication. Citizen engagement is therefore very limited. komuniciranje trajnosti komuniciranje trajnosti mest vključenost prebivalcev digitalni kanali sustainability communication sustainable communication of cities citizen engagement digital channels true true false T. Pichler Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-07-02 15:57:41 2025-07-02 15:57:42 2025-07-24 09:56:41 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (118 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 07(043.2) 175405 243668483 18971.pdf 18971.pdf 1 3ED22C4B397A61E261B51235C84903D8 4218027058ae20180a2ddd86e6c868afca070daaa9c492f77a1aa81533b2f396 a11c15df-574a-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=212231 Fakulteta za družbene vede 0 0 0