20.500.12556/RUL-169746 Zdravje, tveganje, vladnost: primer zavarovalniškega diskurza magistrsko delo Health, risk, and governmentality: the case of insurance discourse V magistrskem delu raziskujem, kako zavarovalniški diskurzi v Sloveniji v kontekstu biopolitičnega upravljanja sodelujejo v oblikovanju zdravja v mehanizem regulacije populacije in vedenja posameznika. Osrednji raziskovalni problem je preučiti, kako zdravstvene zavarovalnice preko diskurzivnih strategij nagovarjajo posameznike in populacijo ter spodbujajo individualizacijo odgovornosti za zdravje. Cilj naloge je s pomočjo konceptov Michela Foucaulta – predvsem biopolitike, vladnosti in tveganja – analizirati delovanje zdravstvenega zavarovalništva kot dispozitiva sodobne oblasti. V empiričnem delu je bila uporabljena kritična diskurzivna in multimodalna analiza spletnih vsebin slovenskih zavarovalnic. Ugotovitve kažejo, da zavarovalnice s pomočjo diskurzivnih strategij promovirajo odgovornost posameznika za zdravje, spodbujajo skrb zase ter s tem reproducirajo neoliberalne ideologije samoupravljanja in samodiscipline. Diskurzi zdravega življenjskega sloga, preventive in finančne varnosti predstavljajo mehanizme subtilnega nadzora nad populacijo. Naloga opozarja, da privatizacija zdravstvenega sistema zmanjšuje solidarnost in krepi neenakosti v dostopu do zdravstvenih storitev, kar zahteva večjo regulacijo zavarovalniškega trga. This master's thesis analyzes how insurance discourses in Slovenia, within the context of biopolitical governance, transform health into a mechanism for regulating populations and individual behavior. The central research problem is to examine how health insurance companies, through discursive strategies, influence individuals and populations while promoting the individualization of responsibility for health. The aim of the thesis is to analyze the operation of health insurance as a dispositif of contemporary power, drawing on Michel Foucault’s concepts—particularly biopolitics, governmentality and risk. The empirical part employs critical discourse analysis and multimodal analysis of the online content of Slovenian insurance companies. The findings indicate that insurers, through discursive strategies, promote individual responsibility for health and encourage self-care, thereby reproducing neoliberal ideologies of self-management and self-discipline. Discourses of healthy lifestyle, prevention, and financial security serve as subtle mechanisms of population control. The thesis highlights that the privatization of the healthcare system reduces solidarity and increases inequalities in access to healthcare services, calling for greater regulation of the insurance market. zdravje zavarovalniški diskurz vladnost biopolitika tveganje health insurance discourse governmentality biopolitics risk true true false D. Dovgan Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-06-07 08:30:10 2025-06-07 08:30:20 2025-06-18 12:33:14 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (76 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 368(043.2) 174972 239814403 18973.pdf 18973.pdf 1 EBE86CDF1789BAEC6B53EB5B3CB9157C 45a64cfe0caf30f88e2719e2fa2bc8a6699119a4a4fc01f4ec9274c3e7a4a50a a113e57e-4367-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=211402 Fakulteta za družbene vede 0 0 0