20.500.12556/RUL-169582 Cross-contextual analysis of the effects of vertical and horizontal privacy perceptions on willingness to disclose personal information on the internet This study investigates whether the distinction between vertical (institutional) and horizontal (social) privacy is a valuable approach for comparing the antecedents of willingness to disclose personal information (WTD) across online contexts. We focus on e-commerce, social network sites, and instant messaging. Following the dual privacy calculus, we examine three factors of WTD, namely privacy concerns, perceived benefits, and perceived privacy control, in terms of both vertical and horizontal privacy. We develop an explanatory model and hypothesize about cross-contextual differences in the effects of vertical and horizontal privacy perceptions on WTD. The model and hypotheses are tested using structural equation modeling and the generalized order-restricted information criterion approximation on data from 1,666 internet users from Slovenia. The results support the model, while the hypothesized cross-contextual differences are partially supported. This study shows that the distinction between vertical and horizontal privacy is a fruitful approach for cross-contextual analyzes of WTD. dual privacy calculus online context survey vertical and horizontal privacy willingness to disclose information dvojni izračun zasebnosti spletni kontekst anketa vertikalna in horizontalna zasebnost pripravljenost za razkritje informacij analiza podatkov zasebnost zaznavanje osebni podatki true false true Angleški jezik Slovenski jezik Članek v reviji 2025-06-05 08:28:40 2025-06-05 08:28:45 2026-01-14 04:26:30 0000-00-00 00:00:00 2026 0 0 Str. 478-491 no. 1 Vol. 42 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 342.7:004 1044-7318 10.1080/10447318.2025.2508310 238357507 Cross-Contextual_Analysis_of_the_Effects_of_Vertical_and_Horizontal_Privacy_Perceptions_on_Willingness_to_Disclose_Personal_Information_on_the_Interne.pdf Cross-Contextual_Analysis_of_the_Effects_of_Vertical_and_Horizontal_Privacy_Perceptions_on_Willingness_to_Disclose_Personal_Information_on_the_Interne.pdf 1 2B3609590DC6BF0F7BDAF6E593735C7E 3b7ce58f3437f7404f1a64dae57da0c1777275fc25632ebf1dbbcaa4b81ba3f9 8cd09641-f07c-11f0-bf92-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=225351 https://www.tandfonline.com/doi/full/10.1080/10447318.2025.2508310 0 8146598a-f07c-11f0-bf92-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=225350 Fakulteta za družbene vede Filozofska fakulteta 0 0 0