20.500.12556/RUL-169512 Analiza YouTube kanalov slovenskih splošnih knjižnic magistrsko delo Analysis of Slovenian Public Libraries’ YouTube Channels s prilogami na CD-ROM-u Magistrsko delo obravnava uporabo YouTube kanalov slovenskih splošnih knjižnic in analizira njihove vsebine, strategije upravljanja kanalov ter odzive uporabnikov. Namen raziskave je bil ugotoviti, kako knjižnice uporabljajo to platformo za promocijo, izobraževanje in ohranjanje stika z uporabniki, še posebej v času pandemije covida-19 in po njej. V raziskavo je bilo vključenih deset knjižnic, katerih YouTube kanale smo analizirali na podlagi posnetkov, objavljenih v dveh obdobjih: oktober–december 2020 in oktober–december 2022. S kvantitativno in kvalitativno analizo smo proučili vrsto in pogostost objav, tehnične značilnosti videoposnetkov, njihovo vsebino ter odziv uporabnikov (ogledi, komentarji, všečki). Rezultati kažejo, da so splošne knjižnice v obdobju pandemije močno povečale prisotnost na YouTube platformi, pri čemer so pogosteje objavljale videoposnetke kulturnih dogodkov, pravljic, delavnic in literarnih večerov. Po koncu pandemije se je obseg objav zmanjšal, vendar so nekatere knjižnice YouTube prepoznale kot pomembno orodje za dolgoročno komuniciranje z uporabniki. Ugotovitve ponujajo vpogled v obdobje, ko so slovenske splošne knjižnice v večji meri začele uporabljati YouTube kot kanal za povezovanje z uporabniki, analiza značilnosti posnetkov pa lahko knjižnicam pomaga tudi pri načrtovanju in optimizaciji digitalnih vsebin za večjo vidnost in interakcijo z uporabniki. This master's thesis examines the use of YouTube channels by Slovenian public libraries and analyses their content, channel management strategies, and user engagement. The aim of the research was to determine how libraries utilise this platform for promotion, education, and maintaining contact with users, particularly during and after the covid-19 pandemic. The study analyses YouTube channels of ten libraries, based on videos published during two periods: October–December 2020 and October–December 2022. Using both quantitative and qualitative analysis, we examined the type and frequency of uploads, the technical characteristics of the videos, their content, and user response (views, comments, likes). The findings indicate that public libraries significantly increased their presence on YouTube during the pandemic, frequently posting videos of cultural events, storytelling sessions, workshops, and literary evenings. After the pandemic, the volume of uploads decreased; however, some libraries recognised YouTube as an important tool for long-term communication with users. The findings shed light on a period when Slovenian public libraries increasingly adopted YouTube as a channel for user engagement, while the analysis of video characteristics may also assist libraries in planning and optimising digital content to enhance visibility and interaction with users. splošne knjižnice covid-19 pandemija YouTube družbeni mediji public libraries covid-19 pandemic YouTube social media true false false S. Horvat Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-05-31 07:45:45 2025-05-31 07:45:55 2025-06-23 13:13:32 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 79 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 027:316.77(497.4) 581092 240253699 49259.pdf 49259.pdf 1 D62D1E2FD543665D2359FF11CBB9C941 957036732119ef7bc06aa9aa98f8be4daaed1d8bac5a951d339f04ad010c62c7 364cda17-3de1-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=210941 49260.xlsx 49260.xlsx 1 043D4BEB6EB788B3EA48188EB574C3A4 3611b19ee32505c6cd62338044e78bfc1fd3d1b9ac8a9cee50641e0604b87f72 364db204-3de1-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=210942 Filozofska fakulteta 0 0 0