20.500.12556/RUL-169354 Oblikovanje embalaže za kartico za komunikacijo v bližini polja Designing NFC card packaging Embalaža je pomemben del trženja, saj vpliva na prepoznavnost blagovne znamke in spodbuja nakupne odločitve potrošnikov. Zasnovana mora biti tako, da ne le privablja pozornost, temveč tudi učinkovito zaščiti in olajša transport izdelka. Oblikovanje embalaže združuje elemente, kot so materiali, barve, tipografija in vizualni elementi, pri čemer je ključno, da predstavlja sporočilo blagovne znamke in se loči od konkurence. Zgodovina embalaže sega daleč v preteklost, ko so ljudje za shranjevanje in transport uporabljali naravne materiale, kot so listi in glina. Razvoj embalaže je spremljal tehnološki napredek – od keramike in steklenih posod do kartonskih škatel, ki so postale standard v 20. stoletju. V zadnjih desetletjih pa embalaža vključuje tudi tehnološke inovacije, kot je NFC (ang. Near Field Communication), ki omogoča brezžični prenos podatkov med napravami in povečuje interaktivnost izdelkov. Namen diplomske naloge je bil preučiti proces oblikovanja embalaže in poudariti njeno vlogo pri doseganju trženjskih ciljev. Poseben poudarek je bil na razvoju inovativne embalaže, ki združuje estetski, funkcionalni in ekonomski vidik. Teoretični del vključuje definicijo embalaže, pregled oblikovalskega snovanja in ključnih korakov pri oblikovanju, od raziskave trga do izdelave prototipov. Eksperimentalni del se osredotoča na analizo obstoječe embalaže, razvoj vizualnih rešitev in oceno stroškov izdelave. Proces razvoja embalaže je temeljil na oblikovalskem snovanju, kar je omogočilo sistematično razumevanje problemov, ustvarjanje idej in njihovo testiranje. Cilj raziskave je bil razviti privlačno in funkcionalno embalažo, ki bi s svojo obliko, z materiali in interaktivnimi elementi pritegnila pozornost kupcev. Takšen pristop ne le poveča prepoznavnost izdelka, temveč tudi okrepi tržno pozicijo blagovne znamke. Packaging is an essential part of marketing, as it influences brand recognition and stimulates consumer purchasing decisions. It should be designed not only to attract attention but also to effectively protect and simplifies the transport of the product. Packaging design combines elements such as materials, colors, typography and visual components, with a key focus on conveying the brand's message and differentiating it from competitors. The history of packaging dates back to ancient times when natural materials like leaves and clay were used for storage and transport. The evolution of packaging has paralleled technological advancements – from ceramics and glass containers to cardboard boxes, which became the standard in the 20th century. In recent decades, packaging has incorporated technological innovations such as NFC (Near Field Communication), which enables wireless data transfer between devices and enhances product interactivity. The purpose of this diploma thesis was to explore the process of packaging design and emphasize its role in achieving marketing goals. Special attention was given to the development of innovative packaging that integrates aesthetic, functional and economic aspects. The theoretical part includes a definition of packaging, an overview of the design thinking and the key steps in the design process, from market research to prototyping. The experimental part focuses on analyzing existing packaging, the development of visual solutions, and evaluating production costs. The packaging development process was based on a design thinking approach, which allowed for a systematic understanding of the problems, the generation of ideas and their testing. The goal of the research was to develop attractive and functional packaging that would draw consumer attention through its design, materials, and interactive features. Such an approach not only increases product recognition but also strengthens the brand's market position. NFC tehnologija oblikovanje embalaže oblikovalsko snovanje razvoj trga strategije trženja NFC technology packaging design design thinking market development marketing strategies true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-05-24 09:00:07 2025-05-24 09:00:14 2025-05-25 04:18:16 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 105060 25166.pdf 25166.pdf 1 94F63F353F41B01F33ED54744E709731 6dc75143e608514ccfce80cfc86baaf5c658e94d4cb4ee850d1defa0c4674f50 7a14637a-386b-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=210652 Naravoslovnotehniška fakulteta 0 0 0