20.500.12556/RUL-169335 Poslovni načrt podjetja, usmerjenega v pridelavo in trženje kalic Business plan of a company focused on the production and marketing of microgreens V diplomskem delu smo ugotavljali začetno hipotezo, da si podjetje s kakovostno pridelavo, ciljno usmerjenim trženjem in z racionalnim upravljanjem stroškov lahko zagotovi ekonomsko vzdržnost in dolgoročno rast (pokritje in dobiček). Idejo smo preverili s pomočjo poslovnega načrta. S pomočjo raziskave in analize trga (anketiranje restavracij, ki predstavljajo potencialne kupce) in strukturiranimi intervjuji s trenutnimi pridelovalci kalic smo ugotovili rastoče povpraševanje, zlasti med restavracijami, ki iščejo lokalno pridelane kakovostne in sveže pridelke. Ekonomika podjetja temelji na začetni osredotočenosti na štiri vrste kalic (brokoli, grah, redkev in sončnica), ki so stroškovno učinkovite za gojenje in priljubljene med kupci. Finančni načrt vključuje ciljno rast prihodkov in postopno širitev proizvodnje. Pripravljena je tudi analiza stroškov in prihodkov, ki dokazuje, da podjetje že v prvem letu doseže pozitivno poslovanje, pri čemer se obseg prihodkov v petih letih predvidoma poveča za 128 %. Za uspešno poslovanje podjetja je ključno, da bo pravočasno pridobivalo kupce in proizvajalo kakovosten pridelek. Pokazalo se je, da je ustanovitev podjetja za pridelavo in trženje kalic ekonomsko upravičeno ter da si lahko podjetje zagotovi dolgoročno rast in pozitiven poslovni izid. In the diploma thesis, the initial hypothesis was established that a company with high-quality production, targeted marketing and rational cost management can ensure economic sustainability and long-term growth (coverage and profit). The idea was verified with the help of a business plan. Through research and market analysis (surveying restaurants representing potential customers and structured interviews with current microgreens growers), growing demand was identified, especially among restaurants looking for locally grown quality and fresh produce. The company's economics are based on an initial focus on four types of microgreens (broccoli, peas, radish and sunflower) that are cost-effective to grow and popular with customers. The financial plan includes targeted revenue growth and gradual expansion of production. An analysis of costs and revenues has also been prepared, which proves that the company already achieves positive business in the first year, and the volume of revenues is expected to increase by 128 % in five years. The key to the successful operation of the company is that it acquires customers on time and produces quality produce. It has been shown that the establishment of a company for the production and marketing of microgreens is economically justified and that the company can ensure long-term growth and positive business result. poslovni načrt proizvodnja trženje kalice mikrozelenje pokritje microgreens business plan production marketing sprouts coverage true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-05-24 07:15:49 2025-05-24 07:15:57 2025-05-29 13:05:04 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 257371 237663491 47903.pdf 47903.pdf 1 D3194A45DC54CDFEFE2EE9ECBB7A50AB 7c06cf65e984abc75a9fc9cdb19729d3f37231ed3142701d2f02b5f4acc5445e e85847a0-385c-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=210632 Biotehniška fakulteta 0 0 0