20.500.12556/RUL-169081 Vloga in pomen digitalne diplomacije v odnosih z javnostmi: študija primera Ministrstva za zunanje in evropske zadeve Republike Slovenije magistrsko delo The role and importance of digital diplomacy in public relations: a case study of the Ministry of Foreign and European Affairs of the Republic of Slovenia V magistrskem delu obravnavamo pojme diplomacije, javne diplomacije in digitalne diplomacije ter odnose z javnostmi, s poudarkom na vlogi in pomenu, ki ga ima digitalna diplomacija za odnose z javnostmi v konkretnem primeru Ministrstva za zunanje in evropske zadeve Republike Slovenije. V empiričnem delu obravnavamo uporabo družbenih omrežij ministrstva, temeljne usmeritve v aktualni in nekdanji zunanjepolitični strategiji Republike Slovenije glede digitalne in javne diplomacije ter predstavimo analizo pogovorov z nekdanjimi in sedanjo vodjo Službe za strateške komunikacije. Naloga te službe je namreč komuniciranje vsebin in aktivnosti ministrstva z domačimi in tujimi javnostmi med drugim z uporabo orodij digitalne diplomacije. V magistrskem delu prikažemo razvoj slovenske digitalne diplomacije in prakso odnosov z javnostmi v tej instituciji v letih med 2020 in 2024, torej v času povečane uporabe informacijsko-komunikacijskih tehnologij na vseh ravneh, predvsem po pandemiji covida-19, in v času porasta številnih kriz in konfliktov v svetu, ki vplivajo tudi na Slovenijo. Ministrstvo za zunanje in evropske zadeve je v izbranem časovnem obdobju okrepilo prisotnost na družbenem omrežju X in prisotnost diplomatskih predstavništev in konzulatov na družbenih omrežjih, digitalna diplomacija pa nima posebnega mesta v aktualni zunanjepolitični strategiji Republike Slovenije. In this master's thesis, we discuss the concepts of diplomacy, public diplomacy, digital diplomacy and public relations, emphasizing the role and importance of digital diplomacy in public relations, in the case of the Slovenian Ministry of Foreign and European Affairs. In the empirical part, we discuss how the Ministry uses social media, and the basic orientations for digital and public diplomacy within Slovenia's foreign policy strategy. We also present an analysis of interviews with current and former heads of the Strategic Communication Service. Its task is to communicate the content and activities of the Ministry to domestic and foreign audiences, including by using digital diplomacy tools. The thesis presents the development of Slovenian digital diplomacy and public relations practice between 2020-2024. This period is characterized by the increased use of information and communication technologies at all levels, especially after COVID-19, and by the rise of numerous crises and conflicts around the world, which also affected Slovenia. While the Slovenian Ministry of Foreign and European Affairs has increased its presence on social media X and the presence of its diplomatic missions and consulates on social media, the importance of digital diplomacy still has no place in its current foreign policy strategy. odnosi z javnostmi diplomacija digitalna diplomacija družbena omrežja javna diplomacija public relations diplomacy digital diplomacy social media public diplomacy true true false T. Kučinič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-05-10 08:30:03 2025-05-10 08:30:09 2025-05-15 10:00:11 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (73 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 327.82:077.5(043.2) 174855 235967491 18675.pdf 18675.pdf 1 C63F801AE9D637C7B8CC14BE15360F62 b423fee5e37908abb68e9931ef6a8aa202296c8269f259a3065bad7051460d06 0910157e-2d67-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=210233 Fakulteta za družbene vede 0 0 0